Great Marketing Automation Platform
Updated July 29, 2025

Great Marketing Automation Platform

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ABM
  • Marketo Sales Insight
  • Marketo Lead Management

Overall Satisfaction with Adobe Marketo Engage

Our company sends a lot of emails to a pretty robust database of contacts. Adobe Marketo Engage helps us send and segment those emails to make sure we're not overcommunicating to each individual and bombarding them with too many CTAs. Adobe Marketo Engage also helps us create landing pages and lead forms to collect customer input and route leads accordingly.

Pros

  • Great customer support
  • Customer nurture and engagement
  • Contact and database management

Cons

  • Slightly more customization. Certain features are set in stone and you either use them as is or don't use them at all.
  • Reporting is limited so that you sign up for Adobe Marketo Engage Measure or other add-ons.
  • Tailored customer experience
  • More efficient lead routing
  • Improved revenue and attribution reporting
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Increase demand generation and drive traffic to webpages that have lead forms featured on them to capture customer interest and route to sales. We also cross-sell to current customers of one category to try and upsell them into a new category. Aside from existing customers, our goal is to convert as many prospects as possible into our engaged audience which at least has them thinking about becoming a customer of one or more business group.
Adobe Marketo Engage better suited our needs because the out of the box product included many more features than the version of Salesforce Marketing Cloud that we were given. To compare apples to apples, we would've had to purchase a series of add-ons, which ate into our ROI so we ultimately decided to switch back to Adobe Marketo Engage.
1 to 5 million
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is useful for organizations that do a high volume of email marketing and lead routing/collection. It is not the cheapest solution, but is definitely the best marketing automation platform that I've used if volume is high enough. Smaller organizations can probably find a different solution to fit their needs as it would be hard to justify ROI.

Adobe Marketo Engage Feature Ratings

9.8
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.6
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
10
Lead segmentation and distribution
10
9.0
Calendaring
8
Event/webinar marketing
10
8.0
Social sharing and campaigns
8
9.0
Dashboards
9
Standard reports
9
8.5
API
9
Role-based workflow & approvals
9
Customizability
6
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
Not Rated
Third-party software integrations
9

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