Marketo great for B2B
August 05, 2025
Marketo great for B2B
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Sales Insight
- Marketo ABM
- Marketo Analytics
- Marketo Lead Management
Overall Satisfaction with Adobe Marketo Engage
We use Marketo as the central marketing hub for our organization. Marketo supports lead capture, profiling and scoring. We deploy global email campaigns from Marketo, create landing pages and forms.
Pros
- B2B Email Marketing
- Lead Capture
- Lead Profiling
- Chatbot
- Webinars and Event managment
- Lead Scoring
Cons
- UI is currently being refreshed.
- Would love to see AI to help with reporting and insights
- Can't wait for the new landing page editor.
- Ability to scale marketing efforts easily (time savings)
- Automation of lead capture greatly improves lead to sales velocity.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
-Increase Lead to Cash
-eCommerce cross-selling
-Increase overall lead funnel
-eCommerce cross-selling
-Increase overall lead funnel
Salesforce Marketing Cloud can't touch the features of Marketo with a 10 foot pole. Marketo is a full feature MAP while SFDC MC (Pardot) requires you to purchase the entire SDFDC tech stack to start to get comparable features. Marketo natively integrates with the Adobe martec stack(BEST THERE IS) and 3rd party integrations are mostly very simple to setup without middleware. Marketo's MSI is great for sales/marketing alignment where their sales engagement doesn't have the same features OOTB.
1 to 5 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes
Comments
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