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Adobe Media Optimizer Review: "Almost total handling"
https://www.trustradius.com/cross-channel-campaign-managementAdobe Media OptimizerUnspecified7.629101
Benjamin Cornejo profile photo
August 07, 2018

Adobe Media Optimizer Review: "Almost total handling"

Score 7 out of 101
Vetted Review
Verified User
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Overall Satisfaction with Adobe Media Optimizer

Adobe Optimizer was implemented in the company almost a year ago after going through multiple bases / payroll done by a co-worker. Now and after starting its use we have seen that it is an excellent tool to manage campaigns and exposure in social networks, making all this simpler and more functional without having to spend hours and hours calculating and thinking about how to reduce expenses and increase profits.
  • It has multiple customized report templates.
  • It allows us to make personalized simulations based on number of clicks, impressions and expenses.
  • It has a great technical support that answers all the doubts quickly and clearly.
  • High price. Although it is very functional and you can improve profit margins the product itself is expensive.
  • It is complicated to use. You need a lot of time and dedication to learn how to use it.
  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
I think it's a good way to automate and take more control during the digital advertising process.
You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
If you are in the marketing sector, it is undoubtedly a great tool since it allows you to make decisions with greater information and great precision.