Item: Adobe Campaign
Rating: 8
Author: Verified User

Overall Satisfaction with Adobe Campaign

Pros and Cons

Pros

Integrates easily with CRM.
Large storage area and flexible storage capabilities.
Includes web tracking and automated workflows making automation simple.

Cons

User interface is not very intuitive.
Error messages can be tough to interpret thus making troubleshooting difficult at times.
WYSIWYG editor could be more robust (make it more similar to Dreamweaver)

Return on Investment

We have been able to provide better, more timely leads to our sales staff.
We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.

Neolane has many features and capabilities that, quite frankly, not every business will use. Neolane is the solution for those who are looking for a complete email and automation solution that's able to also integrate social and mobile. During the selection process it's key to know your own objectives and what you want from your system and which features are the most important to your business.

Using Adobe Campaign

Likelihood to Renew

Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.

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