Adobe Campaign Reviews

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255 Ratings
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Score 8.0 out of 100

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Reviews (1-5 of 5)

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Kristen Conrad | TrustRadius Reviewer
October 30, 2013

Neolane - uniting the marketing world

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

9
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
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Anonymous | TrustRadius Reviewer
April 29, 2015

Neolane a great product in the right hands

Score 5 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

8
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.

That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.

Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
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Anonymous | TrustRadius Reviewer
June 16, 2015

The Cadillac of solutions

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

9
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
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Feature Scorecard Summary

WYSIWYG email editor (60)
8.6
Dynamic content (63)
8.4
Ability to test dynamic content (59)
8.3
Landing pages (55)
8.9
A/B testing (61)
8.8
Mobile optimization (58)
7.8
Email deliverability reporting (61)
8.5
List management (63)
8.1
Triggered drip sequences (57)
7.9
Lead nurturing (6)
7.1
Lead scoring and grading (5)
7.3
Data quality management (6)
6.3
Automated sales alerts and tasks (5)
6.0
Calendaring (57)
8.0
Event/webinar marketing (6)
7.4
Social sharing and campaigns (4)
8.0
Social profile integration (4)
7.7
Dashboards (63)
8.2
Standard reports (62)
8.5
Custom reports (61)
8.0
API (53)
7.1
Role-based workflow & approvals (58)
8.1
Customizability (59)
7.6
Integration with Salesforce.com (40)
8.1
Integration with Microsoft Dynamics CRM (32)
7.1
Integration with SugarCRM (6)
6.5

About Adobe Campaign

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Adobe Campaign Features

Email & Online Marketing Features

Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences

Campaign Management Features

Has featureCalendaring

Reporting & Analytics Features

Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Platform & Infrastructure Features

Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Additional Features
Has featureSegmentation and Audience Targeting tools
Has featureProgram, Activities, & Campaigns Organization
Has featureCross-Channel Orchestration Workflows

Adobe Campaign Integrations

Oracle CRM On Demand, Salesforce.com, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)

Adobe Campaign Competitors

Allocadia, Oracle CX Marketing (formerly Oracle Marketing Cloud), HCL Unica, LeadLife, Pardot, Aprimo, Acoustic Campaign (formerly IBM Watson Campaign Automation)

Adobe Campaign Technical Details

Operating Systems: Unspecified
Mobile Application:No