Adobe Campaign

Adobe Campaign Reviews

Customer Verified
Top Rated

Do you work for this company? Learn how we help vendors

Ratings and Reviews
(1-5 of 5)

Companies can't remove reviews or game the system. Here's why
Kristen Conrad | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Score 5 out of 10
Vetted Review
Verified User
Review Source
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.

That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.

Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.

Adobe Campaign Scorecard Summary

Feature Scorecard Summary

Email & Online Marketing (9)
84%
8.4
WYSIWYG email editor (79)
80%
8.0
Dynamic content (83)
91%
9.1
Ability to test dynamic content (79)
77%
7.7
Landing pages (76)
85%
8.5
A/B testing (81)
82%
8.2
Mobile optimization (77)
85%
8.5
Email deliverability reporting (134)
91%
9.1
List management (83)
85%
8.5
Triggered drip sequences (76)
82%
8.2
Lead Management (4)
67%
6.7
Lead nurturing (6)
71%
7.1
Lead scoring and grading (5)
73%
7.3
Data quality management (6)
63%
6.3
Automated sales alerts and tasks (5)
60%
6.0
Campaign Management (2)
78%
7.8
Calendaring (77)
82%
8.2
Event/webinar marketing (6)
74%
7.4
Social Media Marketing (2)
79%
7.9
Social sharing and campaigns (4)
80%
8.0
Social profile integration (4)
77%
7.7
Reporting & Analytics (3)
85%
8.5
Dashboards (82)
83%
8.3
Standard reports (82)
88%
8.8
Custom reports (80)
83%
8.3
Platform & Infrastructure (6)
83%
8.3
API (72)
84%
8.4
Role-based workflow & approvals (76)
89%
8.9
Customizability (78)
91%
9.1
Integration with Salesforce.com (60)
84%
8.4
Integration with Microsoft Dynamics CRM (49)
82%
8.2
Integration with SugarCRM (6)
65%
6.5

What is Adobe Campaign?

With Adobe Campaign rich customer data can be used to create, coordinate, and deliver dynamic campaigns — through email, mobile, and offline channels. Adobe Campaign supports central workflow management, personalized email marketing, customer data management, and managed cloud services.

Adobe Campaign Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM

Additional Features

  • Supported: Segmentation and Audience Targeting tools
  • Supported: Program, Activities, & Campaigns Organization
  • Supported: Cross-Channel Orchestration Workflows

Adobe Campaign Integrations

Adobe Campaign Competitors

Adobe Campaign Pricing

Adobe Campaign Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

What is Adobe Campaign's best feature?

Reviewers rate Dynamic content and Email deliverability reporting and Customizability highest, with a score of 9.1.

Who uses Adobe Campaign?

The most common users of Adobe Campaign are from Enterprises and the Marketing & Advertising industry.