Adobe Photoshop - Great for branding, marketing material
June 14, 2018

Adobe Photoshop - Great for branding, marketing material

Lauren Holloway | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Photoshop

My organization uses Adobe Photoshop in two different departments - marketing and events. The marketing team uses PS to create promotional materials such as brochures, flyers, etc. The events team uses PS to create visuals for their events including banners, flyers, etc. Overall, PS is helping us improve our branding.
  • Like most Adobe products, there are a ton of educational materials on PS that come directly from the source.
  • There aren't many restrictions on PS. I truly believe the possibilities are endless.
  • PS can be used by a multitude of people ranging from beginners in coordinator roles to advanced in graphic design roles.
  • I think PS could be a little more intuitive. Since there is so much you can do with it, it's hard to know what every function does without in-depth changes.
  • Like most Adobe products, PS is always updating which can make it hard to keep up year after year.
  • Ability to create graphics in house.
  • Saving money by not having to hire graphic design freelancers.
  • Adobe Photoshop has had an overall positive impact on our branding.
I frequently use Adobe Premiere and Adobe InDesign.
Adobe Photoshop is well suited for editing photos and creating graphics. I think a product like Adobe InDesign or Illustrator is better for creating text-heavy documents such as brochures.