Adobe Real-Time Customer Data Platform Review
March 22, 2025

Adobe Real-Time Customer Data Platform Review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

We use Adobe Real-Time Customer Data Platform to activate personalization at scale use cases by streamlining data collection and then activating on the relevant audiences that we create from the underlying data. It serves as the brain behind our activation engine. We use it to learn from the performance of the data as well.

Pros

  • Structured data in a single format
  • Easy to segment
  • Native connectors are present

Cons

  • Seem less way to access underlying data by leveraging AI for analysis
  • More native connectors to 3rd party platforms
  • Agentic workflow to support efficiency when segmenting relevant audiences
  • more traffic
  • higher revenue
  • greater loyalty
It does an exceptional job at tracking the overall journey of each customer across different channels. It is also well suited for most customers whose data is already structured in a way that can be personalized (I.e good data quality, accuracy, completeness). It is a great tool also because it connects seamlessly with other Adobe applications.
The data governance capabilities within Adobe Real-Time Customer Data Platform are amazing because it really allows us to better help our customers with their data access needs, make sure there is proper authentication in place so the data is secure, and also labeling capabilities which allow for tagging the right attributes with the right details.
Overall, Adobe Real-Time Customer Data Platform is an extremely user friendly and usable tool that allows the user to track their customer's overall journey in the engagement or purchase process. It allows us to see exactly where the customer is in their journey for engagement. It also allows for tracking across segments as well which is useful.

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Yes

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

Yes

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

Yes

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

- It is well suited for when customers have their data structured in a data lake already where they can readily access it. - This is suited for those customers who are looking for a way to better understand their customers and then communicating with them to track their journey throughout.

Adobe Real-Time CDP Feature Ratings

Customer Data Management
8.2
Account Scoring
8
Customer Data Governance
6
Data Connectors
8
Data Enhancement
8
Data Ingestion
8
Data Storage
9
Data Visibility
8
Event Data
9
Identity Resolution
10
Audience Segmentation & Targeting
8.0
Standard visitor segmentation
8
Behavioral visitor segmentation
8
Website personalization
8
Tag Management
Not Rated
Mobile app tagging
Not Rated

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