A robust and very effective Web Analytics Tool
August 20, 2013

A robust and very effective Web Analytics Tool

Ian Vaisman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction

Pros

  • Allows you to look at your data filtered by as many traffic sources (including mobile) and metrics as you need in order to analyze your business' KPIs. The granularity level is impressive.
  • Customer pathing is something that is very helpful in order to look at your customer's behavior on your site.
  • Ability to run large reports and get alerts when reports are ready plus a wide variety of formats available to export reports (PDF, CSV, etc.)

Cons

  • Product couldn't track video performance metrics, but this might have been due to an unsupported video player format and not the product capability in general.
  • The platform provides several tutorials and forums for Q&A, but I remember still having trouble when trying to find help for specific issues and not being able to wait for another user to reply in the forums or get an answer by email.
  • I'm not currently using this product.
I think SiteCatalyst is probably still one of the top web analytics platforms in the market and the fact that I already know how to use it makes it very likely that I would use it again and/or recommend its use.
I just want to add that the review is based on SiteCatalyst 14. Additionally, I have not used SiteCatalyst within the last 6 months so my review is based on experience from that time frame.

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