Adobe Analytics

Adobe Analytics

Customer Verified
Top Rated
About TrustRadius Scoring
Score 8.4 out of 100
Top Rated
Adobe Analytics

Overview

Recent Reviews

Adobe Analytics Review

8 out of 10
May 27, 2022
We use Adobe Analytics to study website user traffic and performance. In addition, it helps us track the best performing pages and user …
Continue reading

The Lord of Analytics!

9 out of 10
May 10, 2022
Adobe Analytics is the finest tool since it is updated every month, there are release notes, and you get fantastic service 24 hours a day, …
Continue reading

Adobe Analytics Review

7 out of 10
February 25, 2022
It is used for e-commerce to know the conversions, traffics, reviews and KPIs. Many marketing professionals can know about the KPI and the …
Continue reading

Reviewer Sentiment

N/A
Positive ()
N/A
Negative ()
Learn how we calculate reviewer sentiment

Awards

TrustRadius Award Top Rated 2022
TrustRadius Best of Award, Best Of Relationship 2022
TrustRadius Best of Award, Best Of Feature Set 2022
TrustRadius Award Top Rated 2021

Reviewer Pros & Cons

View all pros & cons

Video Reviews (3)

Record

Pricing

View all pricing
N/A
Unavailable

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

59 people want pricing too

Alternatives Pricing

What is Matomo Analytics?

Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over…

What is AppsFlyer?

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer…

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Adobe Analytics?

Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.

Adobe Analytics Video

Adobe Analytics Product Tour

Adobe Analytics Integrations

Adobe Analytics Competitors

Adobe Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

View all alternatives

Frequently Asked Questions

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

What is Adobe Analytics's best feature?

Reviewers rate Availability highest, with a score of 8.6.

Who uses Adobe Analytics?

The most common users of Adobe Analytics are from Enterprises (1,001+ employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 139)
Companies can't remove reviews or game the system. Here's why
June 14, 2022

Adobe Analytics

Score 9 out of 10
Vetted Review
Verified User
Review Source
Adobe Analytics is best suited for large enterprise organisations, who would require detailed analysis of data collected through Analytics and define their roadmap for improving customer journey, targeting users as per their preferences etc. Adobe analytics would be less appropriate for smaller implementations where just basic analytics data is required to be collected, like CTA tracking and views etc.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Well suited for:
1. Website traffic analysis
2. Great visualization templates
3. Website performance tracking
4. Funnel building
5. Integration with multiple platforms / tools
6. Customer journey tracking and mapping

Not appropriate for:
1. UI can be further enhanced
2. Need more appropriate learning / knowledge hub
3. Need to be simplified to deploy
4. Free trails and dummy data can help adapt more users
























Score 9 out of 10
Vetted Review
Verified User
Review Source
I've used Adobe Analytics in a couple of different orgs. It is definitely best suited when there's increased need for custom insights and sometimes more detailed business questions to answer. We rely on it for detailed analysis of our marketing web properties – sometimes on the fly and collaboratively with my colleagues in realtime, with the workspace feature. It would require a bit of initial setup time and effort that may not be as clearly documented for an org that is trying to adapt the tool for the first time. Onboarding new personnel to use the tool also require some training and/or enablement of the tool before the product becomes useful to them.
Score 9 out of 10
Vetted Review
Verified User
Review Source
When we are looking at our website data and trends over time, Adobe Analytics is very well suited. If we are looking at a paid campaign, Adobe may help glean information, but it may not be as helpful in getting us the lead information as being on the paid platform will be.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Adobe Analytics is great for detailed analysis of apps/websites, to support a digital roadmap. Weaker on app analytics vs web. It's great that it can easily and seamlessly synch up with other Adobe products, for example, Adobe Target, AEP, etc, but means more limited links to non 'Adobe' tools such as 'Data Studio' for external visualisations.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Extremely configurable in terms of how it collects data and how it may be modified to meet a company's unique needs. Deep dives are quick and straightforward with the ability to break down practically any variable by anything else, making in-tool analysis quick and easy. Some of the more sophisticated capabilities, such as in-tool AI and anomaly detection, may provide analysts and marketers with some strong tools.
Damon Hall | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Ease of data-visualization is in paralleled. You have a lot of control in your report making
  • Annotation within reporting is easy, allowing you to control the narrative.
  • Customer journey visualization is excellent
  • Audience segmentation and refinement is in a league of it's own.
  • Adobe Analytics use translates to Adobe CJA with ease.
Ridhima Singh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you are in the eCommerce business, Adobe analytics is a must for you. It is less suited for companies who do not analyze a lot of data on day to day basis. Adobe Analytics offers the gold standard in web performance measurement, providing insight into all aspects of a digital campaign's performance. Because Adobe Analytics is a complex platform to implement, a business must be willing to spend a great deal of time and effort on integration work.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Adobe Analytics is most suited for large organizations. The cost of this tool makes the investment significant, but large organizations that use it to its fullest potential will also reap the most benefits. Adobe Analytics really is the industry leader in analytics capabilities, and when used right is easier to dig into the details you need. Smaller companies, particularly ones that aren't trying to do complex analysis, probably wouldn't find it to be an investment that is worthwhile.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Adobe Analytics has been a huge asset to our company as it provides all our digital KPIs related to our brand website. Using this, we can gauge the success of marketing campaigns - such as how many people visited our website as a result of an email - or better understand how much time people are spending on our pages or where they are going after visiting our website.
Andy Lunsford | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Adobe Analytics has been absolutely fantastic for us to understand our customer engagement with our products, and address where fallout/funnel issues occur with funnel events. It has also been very adept at handling cross-domain analytics so that we understand where our clients' product interest is after visiting our unauthenticated website. We've been able to create dashboards for each segment of the business for them to understand how their specific segment is performing and its impact on the non-online business metrics.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Adobe Analytics is well suited for organizations [that] are doing a decent revenue, have a good user base in terms of data to be analyzed, and can afford a paid analytics tool since the pricing is on the higher side. But with price, it provides high returns as well. If there are a good number of users available, then one can easily create conversion funnels and analyze to perfection the drops and then act upon them to improve overall conversions. Organizations or start-ups who are just starting and do not have a good user base may not find it very useful as the data may be skewed due to a lack of user base. Also, when it comes to user journey plotting this tool might not be the only tool to rely on for data source or visualization as well.
February 25, 2022

Adobe Analytics Review

Kamal Chauhan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
I recommend to the companies for small or large scale, who need [an] automated report of their website journey and KPIs. It is [a] great source of tracking the data related to our website. This software is really helpful to know the web traffic, and we can find [a] better way to increase it.
February 22, 2022

Adobe Analytics

Score 8 out of 10
Vetted Review
Verified User
Review Source
Adobe Analytics has helped out our ecommerce teams with real time site and product specific analytics. The ability to pull ad hoc reports really helps when it comes to teams who need insights and optimizations on the fly and on a regular basis. That being said, these reports would not have been possible to pull if it was not for our specific product experts as the interface is rather clunky and technical and requires a high degree of expertise to set up.
February 12, 2022

Perfect business tool

Nitish kumar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Adobe Analytics to snappily dissect and make opinions on how to do with tactics on our colorful web properties. I like the vacuity of customization options in Adobe Analytics. It's planted to be salutary for non-technical druggies too. Adobe Analytics is a most authentic and important analytics tool than any other tool available in this current market. Being suitable to fantasize deep-dive criteria on stoner geste helps us pivot and make opinions on what to concentrate on to get the perfect and accurate results from our time.
Mark Palfreeman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Superb for tracking traffic and the channel from which that marketing has come to the site. Very customizable for a variety of use cases and can be tailored specifically to an organisation's need. The way it is implemented means anything can be tracked in some way, and therefore most questions posed by product teams can be answered with the correct Adobe Analytics setup.
John Markey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Being able to really get to know and understand your data has been the biggest benefit of using Adobe Analytics. Your hand isn't held across the implementation stage, which can be daunting but ultimately is one of its strongest assets - as it can easily adapt to any integration strategy and be applied in many different ways.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Adobe Analytics is a powerful tool that is able to capture multiple levels of data, provide reports on an automatic schedule, and is capable of tracking data across multiple platforms such as websites, mobile apps, and streaming services. The main drawback of the product is [that] there is a steep learning curve that comes with the sheer scale of customization and tracking options.
Score 3 out of 10
Vetted Review
Verified User
Review Source
It is good for developers to analyze the details, but not for an average user from a Marketing, Supply, or Sales team. It is not appropriate to evaluate different attribution models or analyze the app data.The interface takes too long to load and is not intuitive for using on a regular basis.
Zain Ali | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I have used many platforms for tracking customer behaviours, web, and mobile analytics. But so far, for e-commerce businesses, Adobe Analytics has been the best analytics platform which has helped us to track accurate data metrics such as conversions, sales, conversion rate, revenue, e-commerce revenue, etc. However, the platform is not suitable for small or medium-sized businesses as it gets very expensive as you would want to integrate other software or use tags for tracking.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Adobe Analytics is a wonderful site analytics solution for large enterprises with reliable tag management resource. If the tags are not well managed it would provide very little value. It would be good for companies with multiple websites to track and manage.
Yura Choung | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Well suited for large companies that have many users and need advanced features and functionality. Less suited for smaller companies that just need basic web traffic data. This is really for those who need detail and want to dig deep and understand the customer journey
Score 8 out of 10
Vetted Review
Verified User
Review Source
If you're looking for the gold standard in web performance measurement, that provides a very detailed perspective of all aspects of your digital performance, then Adobe Analytics is a great solution. Before deciding on Adobe Analytics, one must be prepared to take on the integration work which is very time-consuming and difficult to get right with the initial implementation. [In my experience], Adobe's support with integration was lacking unless you're willing to [put] up the big dollars to bring on their consulting team to do the work. There are many development companies out there that can also do the work for 25-25% less than the Adobe consultants. Integration is HARD, but if you are committed and can get the work completed, then you'll be VERY happy using this amazing platform for your performance measurement.