Adobe Analytics Reviews

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Score 7.7 out of 100

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Reviews (1-25 of 75)

PAULIUS BUCINSKAS | TrustRadius Reviewer
March 04, 2020

Great Tool, Many Analytical Features

Score 8 out of 10
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Likelihood to Recommend

This tool is a huge help when we need to investigate a specific drop in funnel or error spike that causes issues for our customers. We can build "totals" chart/table for this scenario and then we can easily break down data in order to analyze the issue and work on a resolution.

Response and task loading time could be improved as it slows down noticeably when working on more difficult charts.
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Ellen Evans | TrustRadius Reviewer
March 03, 2020

Adobe Analytics is great for large companies with development support

Score 10 out of 10
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Likelihood to Recommend

It’s the appropriate data platform for larger companies like mine. It is customizable by development to fit the needs and KPIs of various Analytics teams. It works well with other Adobe products, like Launch and AEM. This helps with tracking a world full of single-page applications and personalized content, which can be difficult to track using other data platforms.
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Michelle Bernardini | TrustRadius Reviewer
February 26, 2020

Review of Adobe Analytics

Score 8 out of 10
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Likelihood to Recommend

Adobe Analytics should be utilized in situations where a business is looking to obtain digital data, but requires more privacy and ownership of that data than Google Analytics is able to provide. It should be used in scenarios where the business has internal teams or external partners with the expertise to implement the tool from a technical perspective. It should also be used if a business would like a wide suite of products/capabilities that Adobe is able to provide, to allow for easy access and integration.
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Justin Adams | TrustRadius Reviewer
March 09, 2020

Adobe Analytics Review

Score 9 out of 10
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Likelihood to Recommend

Adobe Analytics has been a very productive service for my organization, as it allows us to work with large amounts of data and manage it with high efficiency.
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Anonymous | TrustRadius Reviewer
March 06, 2020

It does well, but could be better

Score 7 out of 10
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Likelihood to Recommend

Adobe Analytics is well suited for businesses or teams who want to know what the visitors to their website are doing and how they are doing it. This program can provide you with the information to be able to peek behind the curtain to see who is on your site, for how long, where they came from, referral information, and how they interacted with your website or company. The information, for those that know how to use it, can be of great importance in marketing campaigns, or a laundry list of other applications.
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Anonymous | TrustRadius Reviewer
March 04, 2020

Adobe Analytics Review

Score 7 out of 10
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Likelihood to Recommend

My company currently uses Adobe Analytics to track our digital media campaigns for insights on performance metrics. It allows our editorial team to get insight on what articles and/or videos are popular and where the traffic is deriving from. It also enables our audience team to get insight on audience behavior and trends.
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Anonymous | TrustRadius Reviewer
March 02, 2020

Adobe Analytics - powerful and great integrations, but may be overkill for the average user

Score 7 out of 10
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Likelihood to Recommend

Adobe Analytics is well suited if:
  • Your company is already leveraging Adobe Experience Cloud/licensing other Adobe products. The integration with other Experience Cloud tools is one of the biggest advantages.
  • You require powerful and robust analytics reporting greater than that of what Google Analytics can provide.
  • Your company/team places a big emphasis on page path tracking and conversions from click paths. AA has two powerful and useful features that track the page path. The Pathfinder tool can be configured in multiple ways and shows the page paths that a user takes when on a specified page on your site. If you are seeking to find out the path users take on your site, this is a wonderful feature. The Fallout report is also beneficial for measuring conversion rates. It shows the percentage of users that drop off on a given click path that you specify, letting you see where users are most likely to lose interest/drop off.
Adobe Analytics is less useful if:
  • You are a smaller company with a smaller budget.
  • You don't have integrations with other Adobe products.
  • You need just basic reporting and can live without the bells and whistles.
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Anonymous | TrustRadius Reviewer
September 11, 2019

Adobe Analytics Review

Score 8 out of 10
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Likelihood to Recommend

I think Adobe Analytics is a no-brainer IF you utilize Adobe Target as your testing tool. While I would typically still advocate this for other testing tools, this needs to be discussed on a case-by-case basis to determine what makes the most sense for each testing tool, and each company.
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Anonymous | TrustRadius Reviewer
May 10, 2019

Adobe Analytics - Reliable Enterprise Solution

Score 9 out of 10
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Likelihood to Recommend

Adobe Analytics is a wonderful site analytics solution for large enterprises with reliable tag management resource. If the tags are not well managed it would provide very little value. It would be good for companies with multiple websites to track and manage.
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Liz Wade | TrustRadius Reviewer
January 25, 2019

Adobe Analytics: An Expensive Version of Google Analytics

Score 6 out of 10
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Likelihood to Recommend

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
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Tolulope Lawal | TrustRadius Reviewer
March 27, 2019

Adobe Analytics is very powerful once you get used to it

Score 7 out of 10
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Likelihood to Recommend

Adobe Analytics is great for large organizations. It makes sifting through tons of metrics and visualizing a combination of various metrics effortless. It, however, takes a considerable amount of time to develop the familiarity one must have with the tool to make the most of it. In a large organization, an individual, or even several individuals may have the bandwidth to learn the tool, but in a small organization, this may not be the case. A small organization may benefit from a more simple and limited tool.
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Anonymous | TrustRadius Reviewer
April 05, 2019

Adobe Analytics is a Powerhouse of Data

Score 9 out of 10
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Likelihood to Recommend

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
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Anonymous | TrustRadius Reviewer
March 29, 2019

Adobe Analytics Review

Score 8 out of 10
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Likelihood to Recommend

Adobe Analytics is great for analysts who need to quickly analyze data to determine performance trends. However, it’s quite difficult to train people from other departments on how to use this tool.
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Anonymous | TrustRadius Reviewer
January 08, 2019

True, enterprise-caliber analytics

Score 7 out of 10
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Likelihood to Recommend

Adobe Analytics is well-suited to enterprise organizations that have an existing, deep set of data that they want to augment with a deep level of web-focused analytics and data points. While analytics is mission-critical to every organization today, this tool is well suited for organizations that are willing to invest financial and human resources into building our their analytics strategy. With that in mind, I'd suggest that organizations ensure they are maximizing some of the more cost-effective tools that are available (Google Analytics, Snowplow, etc) before taking the plunge to onboard a platform like this.
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Anonymous | TrustRadius Reviewer
December 19, 2018

Track Your Users and Know Where the Opportunities Are

Score 9 out of 10
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Likelihood to Recommend

Adobe Analytics is very useful for an ecommerce company to track popular products or even to view what educational pages are viewed on a website. For a lead generation company, it may be hard to track a single user throughout their journey and visualize how their online activity connects with actions taken offline, like over the phone with a sales representative or through online chat.
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Anonymous | TrustRadius Reviewer
December 19, 2018

Adobe Analytics Knocks It Out Of The Park

Score 10 out of 10
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Likelihood to Recommend

A customer continued to ask for tracking measures that Google Analytics couldn't implement on a micro-tracking basis. We implemented Adobe Analytics and were suddenly able to answer the customer's request. The customer was happy and gave us more of their work which in turn gave us more money to invest in the software add-ons.
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About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Adobe Analytics Integrations

Adobe Analytics Competitors

Adobe Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No