Adobe Creative Cloud Express improved branding and offered engaging content - 10/10 from me!
Overall Satisfaction with Adobe Creative Cloud Express (formerly Adobe Spark)
In my previous role, the Marketing and Communications department solely used Adobe Creative Cloud Express for all of our social media content needs. It was truly such a time savor as neither I nor my teammates were trained graphic designers.
Pros
- Graphic Design - especially for people like me who have no background in it
- Organization - very easy dashboard to view projects made and easily recreate ones you liked
- Ability to use and build content from either your laptop or your phone - both work great!
Cons
- When building content on your phone, there are certain features that make it difficult to edit the content
- It would be great to see more templates created and offered for projects outside of social media tiles (brochures, posters, invitations, etc.)
- When I was using this exclusively at the nonprofit I worked for, we saw our social media engagement skyrocket.
- Similar to improvements with social media engagement, we also increased in followers across each of our platforms since we were finally able to have consistent posts across our various platforms.
- We were able to really solidify our branding - Adobe Creative Cloud Express made that possible
Do you think Adobe Express delivers good value for the price?
Yes
Are you happy with Adobe Express's feature set?
Yes
Did Adobe Express live up to sales and marketing promises?
Yes
Did implementation of Adobe Express go as expected?
Yes
Would you buy Adobe Express again?
Yes
Using Adobe Creative Cloud Express (formerly Adobe Spark)
I prefer Adobe Creative Cloud Express to Canva for the back-end interface. To me, Adobe Creative Cloud Express is more user-friendly and provides greater options. You really do get what you pay for. I was also able to learn how to use Adobe Creative Cloud Express with little to no prior experience. There are great resources available within the platform that add to the overall user experience.
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