Item: AdRoll
Rating: 6
Author: Verified User

Overall Satisfaction with AdRoll

Use Cases and Deployment Scope

We initially used Adroll's platform for our retargeting and Facebook Exchange

Pros and Cons

Pros

User friendly interface - Reporting, summary, analytics was easy to pull
Facebook Exchange retargeting
Conversion was easy to track

Cons

Account management can improve to include strategy and education for the client. We relied on Adroll and our other partners to give us new and innovative ideas on advertising.
ROI is based on CPM rather than CPC. Even though their budget is based on a CPM basis our company based performance off of CPC and we saw little ROI for what we were testing.

Return on Investment

ROI value

Alternatives Considered

Most retargeting and display company offer similar services and i don't think Adroll does it better or worse.

Likelihood to Renew

Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.

Likelihood to Recommend

Make sure it is clear what your KPIs are and that Adroll's services align with your goals
Analytics and Strategy related questions
ROI expectations

Comments

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Satisfied with Adroll but not best in class