Satisfied with Adroll but not best in class
April 25, 2014
Satisfied with Adroll but not best in class

Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with AdRoll
We initially used Adroll's platform for our retargeting and Facebook Exchange
Pros
- User friendly interface - Reporting, summary, analytics was easy to pull
- Facebook Exchange retargeting
- Conversion was easy to track
Cons
- Account management can improve to include strategy and education for the client. We relied on Adroll and our other partners to give us new and innovative ideas on advertising.
- ROI is based on CPM rather than CPC. Even though their budget is based on a CPM basis our company based performance off of CPC and we saw little ROI for what we were testing.
- ROI value
Most retargeting and display company offer similar services and i don't think Adroll does it better or worse.
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