Satisfied with Adroll but not best in class
April 25, 2014

Satisfied with Adroll but not best in class

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdRoll

We initially used Adroll's platform for our retargeting and Facebook Exchange
  • User friendly interface - Reporting, summary, analytics was easy to pull
  • Facebook Exchange retargeting
  • Conversion was easy to track
  • Account management can improve to include strategy and education for the client. We relied on Adroll and our other partners to give us new and innovative ideas on advertising.
  • ROI is based on CPM rather than CPC. Even though their budget is based on a CPM basis our company based performance off of CPC and we saw little ROI for what we were testing.
Most retargeting and display company offer similar services and i don't think Adroll does it better or worse.
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
Make sure it is clear what your KPIs are and that Adroll's services align with your goals
Analytics and Strategy related questions
ROI expectations