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AdRoll Keeps Us Rolling
Updated March 18, 2015

AdRoll Keeps Us Rolling

Adam Sabados | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdRoll

Adroll has boosted our remarketing efforts across the whole company due to it's ease of use and quick set up. The easy set up and metrics make it simple to explain to marketing teams, and track and show results.
  • It has easy set up, you can have a campaign set up in minutes.
  • The metrics are easy to read and provide the information we're looking for.
  • The support team have been helpful and responsive.
  • Their invoicing process can be confusing. The invoices do not provide enough information, such as an itemized list of the amount spent on each campaign in that invoice, which campaigns are included in the billed invoice, and a date range.
  • Editing campaigns (dates, budget, etc) can be difficult once a campaign has started.
  • The "campaigns purchased" vs. "deliveries billed" invoices can get confusing at times.
  • Has streamlined our remarketing efforts.
  • Has shown how effective remarketing can be in some cases and how ineffective it can be in others.
  • Overall it has had a positive effect and fulfills a need.
  • Google remarketing
The adroll interface is easier to use and more clear. The metrics are also more clear.
The main hurdle is web traffic. If a new site is launched it likely wont have enough web traffic to make a remarketing campaign effective.

Using AdRoll

We'll be renewing because we have seen positive results including increased web traffic and direct sales from our campaigns.

AdRoll Implementation

AdRoll Support

They have helped us solve problems, and have been available when we've had questions. They've also helped us optimize campaigns and improve our overall use of the product.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Not Available - Not available.
I can describe two times.

We had an ad that was rejected by Facebook and they immediately contacted us and gave us tip and a great tool to help us improve our ad, and get it accepted by Facebook.

We had recently set up a campaign and forgot a step, instead of just letting it go and having us discover it later, they set up the missing step for us to make it a quick and easy process.

Using AdRoll

I find most of the functions usable, but can see room for improvement in some areas.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Setting up a campaign.
  • Checking the status of a campaign.
  • Reviewing the campaign metrics.
  • Keeping track of invoices.
  • Editing currently running campaigns.
Not Sure - I haven't used it.