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AdRoll is a powerful retargeting platform
February 06, 2018

AdRoll is a powerful retargeting platform

Logan England | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdRoll

Currently, AdRoll is being used solely for retargeting purposes which is managed by our demand gen marketing team. We have not explored the prospecting or email capabilities. We selected AdRoll due to their background in B2B marketing and ability to access multiple ad exchanges.
  • Ease of use
  • Robust segment abilities
  • Reach across multiple ad exchanges
  • B2B targeting capabilities (company size, job function/role)
  • Retargeting has been a powerful channel
  • Strong ROI and keeping prospects engaged
I think AdRoll is a great fit for any company looking to build a retargeting marketing channel. They're well suited for all verticals (B2B, B2C, Ecommerce). Being focused on B2B requires some additional features that almost all providers are currently lacking. I have been told that AdRoll is investing heavily in these additional features in 2018. Looking forward to seeing what comes.

AdRoll Feature Ratings

Ad Campaigns
8.3
Ad campaign creation
9
Ad deployment
8
Display advertising
Not Rated
Ad display and retargeting segmentation
8
Sequence targeting
8
Ad Network Integration
Not Rated
Data Transfer
Not Rated
DSP integration
Not Rated
Ad Reporting & Analytics
7.0
Ad dashboards
7
Ad performance reports
7
Ad conversion tracking
6
Ad attribution reporting
8
Cross-channel ad management
7
Ad forecasting and optimization
Not Rated