TrustRadius
AdRoll for Healthcare Remarketing
https://www.trustradius.com/ad-serving-retargetingAdRollUnspecified7.875101
Eric Kammer profile photo
February 06, 2018

AdRoll for Healthcare Remarketing

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with AdRoll

We are a company that does marketing specifically in the healthcare sector. Due to this, we run into a lot of issues using remarketing through the Google AdWords interface. AdRoll has helped solve those issues by allowing us to purchase remarketing directly. The return on investment we've seen has been amazing.
  • Remarketing campaigns
  • Streamlined implementation for new campaigns
  • Great analytics and insights
  • Not as much functionality as I've seen with other software. The software is designed to be easy to use and streamlined so this leaves out some of the customization that you see with others.
  • Transparency on where your ads are displayed and how they're interacted with could be much better.
  • Because our clients are so niche we rarely use our full allocated budget.
  • The budget we do use sees the best ROI that we've seen on digital campaigns.
AdRoll has an easier to use and more intuitive dashboard than other companies that we have used. The customer service team has been top notch, always available to hop on a call or online chat. Email requests are also responded to in a very quick manner. The downside is that the dashboard offers less control than some of the other softwares we've used.
I think Adroll is strongest in its ease of use and is a simple to learn platform. The customer service team is fantastic and always ready to help answer any questions or aid in setup and optimization. That being said if you are looking to run a campaign where you want to test and adjust things on a microlevel Adroll isn't the best fit.

AdRoll Feature Ratings

Ad campaign creation
8
Ad deployment
8
Display advertising
7
Ad display and retargeting segmentation
9
Sequence targeting
8
Data Transfer
9
DSP integration
9
Ad dashboards
7
Ad performance reports
7
Ad conversion tracking
4
Ad attribution reporting
6
Cross-channel ad management
6
Ad forecasting and optimization
5