Item: AdRoll
Rating: 6
Author: Verified User

Overall Satisfaction with AdRoll

Use Cases and Deployment Scope

We utilize AdRoll for remarketing events, new products, solutions, and featured content to previous website visitors. This is currently only used by marketing but is integrated into both customer and new prospect marketing. This helps us to target people who come to our main website but haven't taken a 'hot' action yet.

Pros and Cons

Pros

Remarketing specific pages to a target audience within our wheelhouse. We can quickly and easily set this up; no wasted time is accumulated.

Cons

The ad sizes are constricting. If you want to have a gif file, you're going to have to use the bare minimum in design.
Support is not the best. They are not helpful and has resulted in multiple calls to support.

Return on Investment

We have seen an increase in traffic to the key pages we've built campaigns around. Within the first week, we had a 70% increase in traffic.
Results can take time to product ROI. We are not at a point where we can begin tracking ROI whereas with other we have been.

Alternatives Considered

Quantcast Advertise and Shopify

AdRoll works the best for our mission and campaigns. The others were considered for our current campaigns, but were not easy to use, cost too much to utilize, and were not ideal for the use case we made.

Likelihood to Recommend

AdRoll is ideal for companies not interested or ready for PPC, but is wanting to venture into paid advertising. It works well for our events as well as our solutions to grow our brand awareness.

AdRoll is not ideal for very small companies, companies struggling with defining their target audience, or companies with limiting graphics resources. This is not a platform that will walk you through its abilities.

AdRoll Feature Ratings

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AdRoll: The OK Remarketing Tool