With AdRoll, Marketers Can Reach Their Audience Throughout the Entire Customer Journey with Personalized Messaging Using Advanced Segmentation.
February 09, 2018
With AdRoll, Marketers Can Reach Their Audience Throughout the Entire Customer Journey with Personalized Messaging Using Advanced Segmentation.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with AdRoll
When I worked on the agency side, AdRoll was used by my entire Digital Marketing team of about 5-6. Where I'm currently at, a few Digital Marketing Specialists on our Corporate Marketing team use Adroll. It's a great tool for streamlining retargeting ad management, provides robust insights and reporting capabilities and integrates with our Marketing Automation platform, HubSpot.
Pros
- Simple retargeting via integration with Marketing Automation platforms
- Cross-platform ad personalization capabilities
- Simplified campaign management and optimization
Cons
- Improved level of support during the technical setup process would really improve the onboarding process
- Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
- More granular reporting would help with back-end optimization and client recommendations
- Increased lead conversation rate with segmented retargeting capabilities
- More engaged website visitors and repeat visitors
When testing out AdRoll, we simultaneously tested out the same campaigns on Perfect Audience and compared the results. AdRoll ultimately won the battle, with higher ROI, lower CPC and higher ROAS.
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