With AdRoll, Marketers Can Reach Their Audience Throughout the Entire Customer Journey with Personalized Messaging Using Advanced Segmentation.
Anonymous | TrustRadius Reviewer
February 09, 2018

With AdRoll, Marketers Can Reach Their Audience Throughout the Entire Customer Journey with Personalized Messaging Using Advanced Segmentation.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with AdRoll

When I worked on the agency side, AdRoll was used by my entire Digital Marketing team of about 5-6. Where I'm currently at, a few Digital Marketing Specialists on our Corporate Marketing team use Adroll. It's a great tool for streamlining retargeting ad management, provides robust insights and reporting capabilities and integrates with our Marketing Automation platform, HubSpot.
  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
  • Increased lead conversation rate with segmented retargeting capabilities
  • More engaged website visitors and repeat visitors
When testing out AdRoll, we simultaneously tested out the same campaigns on Perfect Audience and compared the results. AdRoll ultimately won the battle, with higher ROI, lower CPC and higher ROAS.
AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support.

AdRoll Feature Ratings

Ad campaign creation
10
Ad deployment
10
Display advertising
8
Ad display and retargeting segmentation
10
Sequence targeting
9
Data Transfer
10
DSP integration
10
Ad dashboards
9
Ad performance reports
10
Ad conversion tracking
10
Ad attribution reporting
10
Cross-channel ad management
10
Ad forecasting and optimization
8