Great tool for generating leads
June 07, 2025

Great tool for generating leads

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

We use it on a daily basis. Apollo.io helps us generate leads and also organize those leads making sure that we reach out to the right people in the organization. This helps us bypass gatekeepers by having direct contact with the people that makes the decision. Being a startup in the tech industry is tough, and having the leverage of communicating directly with decision makers helps us put our company out there.

Pros

  • As a CRM tool
  • Lead Generation
  • Streamline sales process

Cons

  • More leads
  • Simpler process
  • Easier UI
  • ROI
  • Smoother sales process
  • Better client management
Although Apollo.io needs a little bit of help when it comes to it’s complexity of usage, I would still give it a 10 because it outweighs the benefits. Using Apollo.io has definitely help with my day to day sales process. It has automated tasks that are repetitive so that I can focus on more sales generating activities like outreach.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

I would definitely recommend this because it helps with my day to day sales process. From generating leads down to managing those leads. I can easily keep track of people that I need to reach out to or the decision makers instead of just the gatekeepers. Although it is a little hard to master using the tool, as long as you get the hang of it you’ll definitely get the benefits.

Apollo.io Feature Ratings

Advanced search
10
Identification of new leads
9
List quality
9
List upload/download
10
Ideal customer targeting
9
Load time/data access
10
Contact information
9
Company information
9
Industry information
9
Lead qualification process
8
Smart lists and recommendations
10
Salesforce integration
10
Company/business profiles
8
Alerts and reminders
9
Data hygiene
8
Automatic data refresh
10
Tags
8
Filters and segmentation
10
Sales email templates
10
Append emails to records
10

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