Apollo.io Supercharged Our Outbound Sales But Still Room to Polish the Experience.
June 06, 2025

Apollo.io Supercharged Our Outbound Sales But Still Room to Polish the Experience.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

We use Apollo.io as a central tool for outbound sales and prospecting, integrated into our overall go-to-market (GTM) strategy. Our primary use case is identifying, enriching, and engaging with qualified leads across the US and Latin American markets. Business Problems Solved: Lead Generation at Scale, Data Enrichment, and Workflow Automation.

Pros

  • Lead Filtering.
  • Search
  • Intent Data.

Cons

  • Prospect Data Accuracy and Freshness.
  • Workflow Automation.
  • Limited CRM Sync Customization.
  • Better Outbound Process.
  • Increase of meetings booked.
  • Ease of integration with CRM.
It's relatively easy to learn and use, so new hires or individuals unfamiliar with the tool can learn quickly without needing extensive training and onboarding. However, there is a part where you can only select up to 100 contacts, and sometimes people need to create a list fast with 500 contacts, so it's not that fast.
Apollo.io offers competitive pricing with great plan deals that are more suitable for smaller companies or those with a limited budget. You can customize the platform however you want, which makes the sales process easier and faster. Considering what it provides, given its pricing, it seems pretty good for now. Also has a good cover for the LATAM market compared to other tools.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

No

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

When prospecting startups using specific technologies (e.g., Segment, HubSpot, or AWS), Apollo’s technographic filters allowed us to rapidly build precise lead lists, which we enriched and exported to our CRM in minutes. This level of targeting is ideal for partners, integrations, or reseller programs. Phone number accuracy can be inconsistent, especially for direct dials. If your team’s primary outreach method is cold calling, Apollo may require supplementation with other phone data providers, such as ZoomInfo or Cognism.

Apollo.io Feature Ratings

7.0
Advanced search
7
Identification of new leads
5
List quality
6
List upload/download
9
Ideal customer targeting
6
Load time/data access
9
6.7
Contact information
6
Company information
7
Industry information
7
6.8
Lead qualification process
7
Smart lists and recommendations
6
Salesforce integration
8
Company/business profiles
6
Alerts and reminders
7
Data hygiene
5
Automatic data refresh
6
Tags
8
Filters and segmentation
8
5.0
Sales email templates
5
Append emails to records
5

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