Apollo.io Sales Review
June 07, 2025

Apollo.io Sales Review

Lucas Restrepo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

We mainly use Apollo.io for outbound Sales. This involves getting the email addresses, phone numbers, or any other contact to the key points of contacts of companies we are interested in making business with or offering our services to. Additionally, we use the platform to check sensitive information of interest about said companies that would otherwise be unattainable to our sales team: Annual Revenue, number of employees, HQ, et cetera.

Pros

  • Company Info
  • Contact Information
  • Great UI

Cons

  • Extension Crash
  • Integrations
  • Ease of extraction
  • Foolproof bulk processing
  • Pipeline volume increase
  • Sales velocity increase
  • Close rate increase
  • Motivated sales team
  • Empowered SDRs
I think Apollo.io is the easiest to use of its kind in the industry. It has quick load times and information is displayed at a glance, with quick shortcuts and a clean design. That said, I believe some buttons are too little to easily extract information quickly. Additionally, I am a big fan of the extension but no so much of the Apollo site, I find it confusing at times.
Honestly, all of the above do something or other quite well. There are three main reasons we have stuck with Apollo.io, namely: Apollo.io seems to have the most trustworthy data about companies, as we have checked their records at times; Apollo.io seems to just have the latest contact info according to sales reps, they get less bounces and such; Apollo.io is just the easier one to use when it comes to the extension, hardly ever lags or crashes, and is simple but powerful.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

Honestly, Apollo.io has been a game changer for our sales team when it comes to most of the data that live in our CRM. Salespeople are able to easily contact key people at prospect companies, and CRM admins can easily input and certify data regarding said companies' key info: Revenue, head count, location, and more.

Apollo.io Feature Ratings

7.3
Advanced search
9
Identification of new leads
8
List quality
7
List upload/download
4
Ideal customer targeting
7
Load time/data access
9
9.3
Contact information
9
Company information
10
Industry information
9
8.0
Lead qualification process
7
Smart lists and recommendations
7
Salesforce integration
Not Rated
Company/business profiles
7
Alerts and reminders
8
Data hygiene
10
Automatic data refresh
9
Tags
Not Rated
Filters and segmentation
8
8.5
Sales email templates
8
Append emails to records
9

Comments

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