Apollo.io

Score8.5 out of 10

640 Reviews and Ratings

Get Started Free

Apollo.io

Get Started Free

What is Apollo.io?

Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

Categories & Use Cases

Media

Screenshot of people, appearing in Apollo

Screenshot of Apollo's data enrichment dashboard

Screenshot of a view of unified customer data

Screenshot of Apollo's AI-assisted meetings

1 / 4

Screenshot of people, appearing in Apollo

Advanced search
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
Category average: 8.4
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Category average: 7.9
Company information
Information about companies/accounts is available and high quality.
Category average: 8.4

Data hygiene
Helps users maintain clean lists and records, including duplicate management.
Category average: 7.4
Automatic data refresh
Contact and company data are automatically kept up to date.
Category average: 7.7
Sales email templates
Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.
Category average: 7

#1 most frequent

Professional, Scientific, and Technical Services

34.9%

2,003 installations of 5,734

“So we use Apollo.io to find the email id of our potential customer.”
— Junior Digital marketing Associate, Anubavam Technologies (51-200 employees)

#2 most frequent

Information

25.1%

1,440 installations of 5,734

“We have taken multiple licenses on Apollo.io for fetching accounts, leads, lead email, lead phone numbers and insights.”
— Head of Project, Thyleads Pvt Limited (11-50 employees)

#3 most frequent

Manufacturing

5.2%

296 installations of 5,734

“All in one is a great feature of Apollo. Finally I have a single source for my marketing.”
— CEO, Meta Power Solutions (51-200 employees)

Nicholas Kogan View profile

Senior Manager, Revenue Operations in Corporate at InvestNext (51-200 employees employees)

Use Cases and Deployment Scope

Apollo.io is an excellent platform for smaller B2B businesses looking to sell to smaller customer bases. We used it as both a database for phone numbers and emails of prospects as well as a sequencing tool for outbound messaging. The platform has also expanded to include signal tracking for prospect engagement with your company as well as many enrichment features.

Pros

Apollo.io is very good for ad hoc enrichment
Apollo.io has a very large database ranging from very small to very large businesses
Apollo.io automatically populates key data points tracking interaction with prospects.

Cons

Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.

Return on Investment

Increased outbound prospecting volume
Increased outbound bookings
Increased number of emails and phone numbers available of prospects

Usability

Alternatives Considered

ZoomInfo Sales, Common Room, Warmly and

Other Software Used

Salesloft, Common Room, Salesforce Agentforce Sales

Anand Gandhi View profile

Sr. Manager Business Development in Sales at Softweb Solutions (201-500 employees employees)

Use Cases and Deployment Scope

One of the best modern tool with bunch of marketing features, it has replaced multiple tools for Data Mining, Email Marketing that we used to subscribe and will definitely be replacing one of the most costly CRM that we've been using for years. Our new team members were able to use it pretty quickly and have now started to use it daily.

Pros

Data Accuracy
AI Features like drafting emails based on persona, industry, type of services and products you offer
All CRM Features
Easy to get hands on

Cons

Should have separate email server instead of using our own email account
email bounce rate is high
Data should be verified from multiple sources, at this moment we can see around 75 to 80% data accuracy which is not bad - but it can be improved by adding more data sources

Return on Investment

Overall messaging improved with single platform AI based message drafting instead of relying on LLMs like ChatGPT, Gemini, Claude etc...Apollo.io's message drafting is specifically fine tuned considering ICPs, industries, use cases, pain points and offerings.
Lead Generation Ratio Increased
Apollo.io saved $$$ as earlier we used to have separate tool for data mining
Training time of sales and marketing resource reduced with simple and easy user interface and feature reach Apollo.io

Usability

Alternatives Considered

Lusha and Saleshandy

Other Software Used

Semrush, Crunchbase, Hotjar

Vinit Jain View profile

M&A Associate in Corporate at Done Deal (11-50 employees employees)

Use Cases and Deployment Scope

We use Apollo.io to prospect for specific individuals within an organisation and gather information about their roles, especially those with decision-making powers. This helps us understand the current business flow. Essentially, we’re using Apollo.io as MNA advice to identify the right people in the organisation to discuss strategic initiatives and use cases. These use cases could include consolidating all the data into a single CRM tool or an Excel sheet, depending on our processing needs. This data will then be integrated into our built-in system.

Pros

It helps you find the contact details for the right decision maker within an organisation.
It helps you prospect for particular departments, sectors, geography, and other broader demographics to filter from.

Cons

There are certain features about prospecting that require updates. For example, if people switch organisations, it should be automatically requesting the new email or new contact data for a particular contact in order to be updated in the system
The lead databases that are created if their new addition should automatically be updated in the list that I created with Apollo.io

Return on Investment

Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead

Usability

Alternatives Considered

Lusha and LinkedIn Sales Navigator

Other Software Used

Google Workspace, Datasite Diligence Virtual Data Room, Lusha, Perplexity, Anthropic Claude, ChatGPT, HeyReach, Crunchbase

Kunal Singh View profile

Head of Project in Information Technology at Thyleads Pvt Limited (11-50 employees employees)

Use Cases and Deployment Scope

I use Apollo.io extensively in my work. I have a team of 20 people relying on good quality data and accounts on Apollo.io. Apollo.io is a one-stop solution for accounts when it comes to campaign creation and outreach. We have taken multiple licenses on Apollo.io for fetching accounts, leads, lead email, lead phone numbers and insights. We have integrated Slack and Clay for lead enrichment. Apollo.io does provide verified email IDs with almost 95% accuracy. A similar case with phone numbers.

Pros

Email verification
Phone verification
Lead enrichment
Reports and exporting data to and from Apollo.io
Integration with LinkedIn and sales navigator
Apollo.io understand the fields from csv files very well and organize it accordingly

Cons

Sometime phone numbers are not accurate
LinkedIn restrict the account because of Apollo.io extension use
Tech stacks of accounts is missing, currently its very generic

Return on Investment

Helped to book 30 meetings in 30 days.
It's very easy to learn.
We sign our new clients based on the list of accounts in the industry that Apollo.io provides. This gives us a clear picture to identify which industry to target.

Usability

Alternatives Considered

Instantly, Smartlead.ai and Mailshake

Other Software Used

Slack, Smartlead.ai, Lusha, LinkedIn Sales Navigator, Similarweb, Wappalyzer, HeyReach, BuiltWith

Vinod Anand

Junior Digital marketing Associate in Marketing at Anubavam Technologies (51-200 employees employees)

Use Cases and Deployment Scope

So we use Apollo.io to find the email id of our potential customer. The purpose is to find their email id and send a cold email and phone number for cold calling purposes. So, as an email marketer, email ID is the most important thing for me. Most of the time, I could not find the email ID of the potential customer, so by using Apollo.io, I can pull the data in bulk and export it in the required format and start an email campaign. It has saved most of the time and also most effective. As an email marketer, Apollo.io is the best tool to scrape the potential customer details for cold email outreach or cold calling.

Pros

Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding

Cons

The most concerning thing is that previously Apollo.io was a reasonable price now the new pricing has been increased. Previously, I was on a top plan, but now I'm not. Pricing is the thing which should improve, I believe
In the higher education industry, when a new person is appointed or a change in the designation, it takes time in Apollo.io to show; sometimes it misses, but I can find their email id on Google. In some areas, I feel this. mainly in the Malaysian market
Sometimes the tab freezes in Chrome and works charm in the other browser. I thought its only for me, but a friend of mine is also facing this

Return on Investment

ROI has recovered max purchase after 1-3 months in between
The lead quality is also good MQL And SQL
The bulk email export based on the designation and location is the most useful thing which has saved most of my time

Apollo.io

What is Apollo.io?

Categories & Use Cases

Media

Apollo.io Key Features

Top Performing Features

Advanced search

List upload/download

Company information

Areas for Improvement

Data hygiene

Automatic data refresh

Sales email templates

Most Frequent Users

Professional, Scientific, and Technical Services

Information

Manufacturing

Apollo.io Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Apollo.io Alternatives