Make it Rain.
June 18, 2025

Make it Rain.

Robert Robbins | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

We utilize Apollo to manage contacts and clients throughout the sales process, fostering closer relationships through its tools.

Pros

  • Highly accurate information about contacts, their titles, phone numbers, and email addresses.
  • Sequencing to maintain touches.
  • AI summary of meetings. Amazing!

Cons

  • I'd like it if they brought back the locations feature.
  • Maybe an "Org" chart would be nice.
  • Funnel and pipeline management tools.
  • Increased booked meetings.
  • Improved conversion rate to customers.
  • Excellent at helping create the ICP.
  • Superior spent on ICP.
We can remove businesses we cannot help en masse and focus on those clients we believe we can assist.
It's like Apollo knows how I think and creates messages, even automating follow-ups, so I don't have to think about it every month or quarter.
I wish I could find a way to suppress other users' comments on an account so I can see what I'm working on faster.
I've used Zoom in the past, and it was imposed on us by well-meaning executive staff. However, it became a measurement for KPIs to personas when I was on MBO to ICP, and the information was just not accurate. With an accuracy of 50% or less, I reverted to using Hoovers, which was 98% correct and provided the information I wanted. However, I had to map the fields to my CRM at the tim,e and it wasn't easy.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

If you are in the business of sales and want highly accurate(99%) and actionable information about target accounts, Apollo is for you! Alternatively, you can continue using your current CRM, which provides only a limited amount of information and less than 50% accuracy.

Apollo.io Feature Ratings

10.0
Advanced search
10
Identification of new leads
10
List quality
10
List upload/download
10
Ideal customer targeting
10
Load time/data access
10
10.0
Contact information
10
Company information
10
Industry information
10
10.0
Lead qualification process
10
Smart lists and recommendations
10
Salesforce integration
10
Company/business profiles
10
Alerts and reminders
10
Data hygiene
10
Automatic data refresh
10
Tags
10
Filters and segmentation
10
10.0
Sales email templates
10
Append emails to records
10

Comments

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