Small Business Lead Gen Go-To
June 18, 2025

Small Business Lead Gen Go-To

Lindsey Keller | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

We are in a niche industry and so being able to narrow down results and find the correct people for our outreach can be extremely challenging. Apollo.io helps me to narrow down the correct people to reach out to within my industry. It has lots of filters that help to narrow down prospects.

Pros

  • Provides email addresses
  • Has lots of filters when searching
  • Lets you know if someone is a verified address
  • Lets you know if someone is likely to answer your email
  • Has some phone numbers

Cons

  • Could provide more phone numbers
  • Verifying more email addresses
  • Providing more email addresses
  • Increased outbound volume
  • ICP Targeting
  • Increased access to prospects
We currently are using Apollo.io strictly for finding leads and we are using HubSpot to manage everything from there. So I cannot comment on all of the other tools which Apollo.io does provide.
Apollo.io has saved us the time of having to manually search for leads because it has all of the company, job title, location and many more filters that I need in order to qualify someone as a potential lead. I also really like the Chrome Extension because it has saved me time of having to search for a person or company since it populates their info while I am browsing/searching.
I would say it is pretty good for finding emails and it also provides LinkedIn profile page links, which I also find very helpful if there is not a verified email address. But the reason it is not a 10 is because there really needs to be more phone numbers available for Apollo.io to be considered the full package for me and my companies needs.
I honestly really liked ZoomInfo and how it was set up. It also had a lot of data, the reason we went with Apollo.io was because for a small company like ours the price was much better. Something I really liked that ZoomInfo had was an Org Chart that allowed you to see everyone at the company and what position they were in.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

Apollo.io is great if you are working in sales and marketing. It has great features like the ability to put prospects into lists and then export them to add to sequences and these exports are formatted to seamlessly be uploaded into most CRMs. We have been trying to cold call a bit more and sometimes phone number results aren't the best on Apollo.io.

Apollo.io Feature Ratings

9.0
Advanced search
10
Identification of new leads
9
List quality
10
List upload/download
10
Ideal customer targeting
9
Load time/data access
6
8.0
Contact information
7
Company information
7
Industry information
10
8.7
Lead qualification process
8
Smart lists and recommendations
7
Salesforce integration
Not Rated
Company/business profiles
8
Alerts and reminders
10
Data hygiene
8
Automatic data refresh
10
Tags
Not Rated
Filters and segmentation
10
Not Rated
Sales email templates
Not Rated
Append emails to records
Not Rated

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