Is great and has all the features needed starting off.
July 09, 2025

Is great and has all the features needed starting off.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

We use it to scope out prospective leads and create workflows using sequences to reach out to these leads. As a new business, generating initial leads can be challenging. We use Apollo to find people in our niche to connect with. We also utilize the AI feature to assist us in writing a curated introduction if needed.

Pros

  • Find prospective leads.
  • Give verified emails.
  • Chrome extension is helpful.
  • Information on the lead is helpful.

Cons

  • The AI writing feature appears to be buggy, and most of the time, it fails to generate text.
  • If you do not have a sales or marketing background, it can be challenging to be onboarded.
  • Complicated jargon at times.
  • Found prospective leads.
  • Gave a better understanding of my industry.
  • Better list of companies to target.
I haven't needed to use these features on Apollo yet, but I have been using them to track my outbound emails, which has been very helpful for me to see which companies I have contacted and which I still need to contact in a structured manner.
I have wanted to use and can see the value in using Apollo's AI features. Specifically, I would like to utilize the AI snippet generation feature. However, the issue is that when I draft the email and want to send it, the email preview does not show the AI text (It doesn't work).
It would be great, the reason I currently didn't give it above a 7 is because of the difficulty utilizing the features from somebody who doesn't have much experience with this kind of product. Also, the bugs in the AI features make it difficult to utilize it to its full potential.
I have not used other products.

Do you think Apollo.io delivers good value for the price?

Not sure

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

When I need to find people in my specific niche to reach out to, Apollo helps me find these leads that I would not have been able to see before. I have not been able to dive deeper into the other features of Apollo yet, but I am sure they would be invaluable for most.

Apollo.io Feature Ratings

Advanced search
10
Identification of new leads
10
List quality
10
List upload/download
6
Ideal customer targeting
8
Load time/data access
10
Contact information
10
Company information
10
Industry information
10
Lead qualification process
9
Smart lists and recommendations
8
Salesforce integration
Not Rated
Company/business profiles
9
Alerts and reminders
Not Rated
Data hygiene
Not Rated
Automatic data refresh
Not Rated
Tags
Not Rated
Filters and segmentation
10
Sales email templates
Not Rated
Append emails to records
Not Rated

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