Amazing tool for marketing sales team
March 11, 2026
Amazing tool for marketing sales team

Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Apollo.io
We use Apollo.io as our primary prospecting and outbound platform, it help us identify the right decision-makers in our target companies and to get their correct contact details which helps reduces our manual research time. The main problem it solves is basically wrong details and inconsistent lead quality with the help of Apollo.io, we can segment prospect based on industry, company, size, geography, and other variables which help us to build a highly targeted list for our customers. We also use it for sequencing and we also use it integration capabilities to run multichannel marketing campaigns that would be email and LinkedIn with the help of our CRM and other marketing tools.
Pros
- To provide the contact details of our target POCs
- Apollo.io helps in identifying the right POCs in our target companies
- It also helps in mass mailing and in other marketing campaigns
Cons
- Some contact details are incorrect
- Some POCs details are unavailable
- More engagement and open rates of our emails
- More prospects and pilots started as we get correct details of POCs
It has helped a lot as automation helps in reducing the manual efforts and time and makes the overall outreach process super effective. All-in-one interface is cost effective also as when we compared the pricing in comparing multiple tools cost. It also helps the markting team by giving better insignts and reports as everything is in one platform.
Yes, the ai tools to research and meeting follow-ups helps in saving time and also reduce no-shows during client meetings which increases the customer count and leads to more revenue.
- Lusha
The details of POCs were more correct here and Lusha doesnt have details of most of our target POCs
Do you think Apollo.io delivers good value for the price?
Yes
Are you happy with Apollo.io's feature set?
Yes
Did Apollo.io live up to sales and marketing promises?
Yes
Did implementation of Apollo.io go as expected?
Yes
Would you buy Apollo.io again?
Yes
Apollo.io Feature Ratings
Using Apollo.io
5 - Sales & marketing
- To find details of the target POCs
- To find decision makers in our target company list
- To cold call with the help of ai
Evaluating Apollo.io and Competitors
Yes - Lusha because we were not getting right details from there.
- Cloud Solutions
- Scalability
- Integration with Other Systems
Would run more pilot campaigns
Comments
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