Great MMP!
August 12, 2020

Great MMP!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Attribution
  • Marketing Analytics Dashboard
  • Deep Linking
  • API

Overall Satisfaction with AppsFlyer

AppsFlyer is used as a MMP, mobile attribution partner. We rely on AF data for the attribution of our whole acquisition. It is mainly used by my dept (marketing) but also by my platform team, that pull the data through AF API, and shows them in our internal BI, to all the people in the company.

Pros

  • Reliability.
  • Usability.
  • Richness of partners integrations.

Cons

  • Pricing.
  • Customization of dashboards.
  • Possibility to have data for all our apps not divided for OS.
  • Monitoring.
  • Richness of data.
  • Facebook.
  • Search ads HQ.
AF is better than Adjust for the features, the partner integration, the usability, the UI of the platform.
AppsFlyer is perfect when I have to analyse acquisition performances with high degree of granularity. It is less appropriate when I have to customize the data I want to analyse. It would be great to have the chance to know how some metrics are calculated, since I don't know their meaning. Sometimes the guide is not very clear.

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