AppsFlyer - the best MMP in the market
August 13, 2020

AppsFlyer - the best MMP in the market

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Attribution
  • Marketing Analytics Dashboard
  • Fraud Protection
  • Protect360

Overall Satisfaction with AppsFlyer

AppsFlyer is used by me and my colleagues to check the performance of campaigns that are direct with us, it used by departments of marketing and advertising.
AppsFlyer is very easy to use and generally it helps us a lot to check the performance of the campaigns, whether they are performing well or not & and it also identifies any fraud occurring by using Protect360.
  • To check the performance of the ongoing campaigns.
  • Help the user to understand the performance and optimize the campaign easily.
  • Fraud detection through P360.
  • Need to update the UI.
  • Protect360 should be clearer and easier to understand.
  • Should work on charts and diagrams.
  • Creating very detailed audience segments.
  • AppsFlyer gives good visibility on media sources where our users are coming from.
  • ROAS & user retention.
  • Protect360
  • Spider AF
  • Google Analytics
It is very easy to set up within a few minutes and then campaigns are ready to take live.
I personally recommend AppsFlyer over the other tracking software because it's easy to use and we can get all necessary details at one click. And especially the Protect360 feature is the best fraud tracking module that I have ever seen.
Protect360 is the best feature in AppsFlyer for the campaigns to check the performance and optimize the traffic and targeting.