AppsFlyer has become a key part of our marketing analysis and offers valuable insights.
Updated March 25, 2022

AppsFlyer has become a key part of our marketing analysis and offers valuable insights.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Attribution
  • Marketing Analytics Dashboard
  • API

Overall Satisfaction with AppsFlyer

Our marketing and product teams are using AppsFlyer to track attribution for our paid channels including Search Ads, Facebook, etc. We are able to attribute app installs and monitor user engagement and events through the dashboard. We also use it to track referral campaigns through the OneLink product. It helps us with marketing analytics and retention data.
  • Integration with Advertising Partners i.e. Facebook
  • Marketing Attribution
  • OneLink link tracking
  • Integration with Apple Search Ads isn't fully accurate.
  • Setting up in-app purchase tracking can be difficult (requires developer work).
  • Helped us gain a better understanding of our users
  • Gave us valuable insights on our ad performance
  • Saves time for marketing team
  • Facebook Ads Manager
  • Apple Search Ads
  • Amplitude
AppsFlyer is a good platform to use for small scale app companies to track ad performance and user engagement across all channels. It was a great way of seeing all our user aggregate data on one dashboard. It's less useful for detailed product analysis, such as user-level behavior and event tracking.