AppsFlyer has become a key part of our marketing analysis and offers valuable insights.
Updated March 25, 2022
AppsFlyer has become a key part of our marketing analysis and offers valuable insights.

Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Attribution
- Marketing Analytics Dashboard
- API
Overall Satisfaction with AppsFlyer
Our marketing and product teams are using AppsFlyer to track attribution for our paid channels including Search Ads, Facebook, etc. We are able to attribute app installs and monitor user engagement and events through the dashboard. We also use it to track referral campaigns through the OneLink product. It helps us with marketing analytics and retention data.
Pros
- Integration with Advertising Partners i.e. Facebook
- Marketing Attribution
- OneLink link tracking
Cons
- Integration with Apple Search Ads isn't fully accurate.
- Setting up in-app purchase tracking can be difficult (requires developer work).
- Helped us gain a better understanding of our users
- Gave us valuable insights on our ad performance
- Saves time for marketing team
- Facebook Ads Manager
- Apple Search Ads
- Amplitude
Comments
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