Great Performance Tracking
February 01, 2022

Great Performance Tracking

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Attribution
  • Fraud Protection
  • Deep Linking

Overall Satisfaction with AppsFlyer

Appsflyer is our current main tool for two main objectives. The first one is the attribution model for User Acquisition campaigns, and the second is the sharing of quality information related to the aforementioned campaigns. We use it to set the key values and objectives of each campaign and keep a good tracking of its performance in each media.
  • Mobile attribution
  • Fraud protection
  • Scalability
  • Web tracking
  • Privacy
  • Fraud protection
  • Real time tracking
  • Attribution application
  • Scaled mobile app user acquisition by 3 times
  • Increase in ROAS
  • CPA improvement
To summarize, AppsFlyer has better end-to-end data processing and performance tracking. It also provides us with better integration for clients and their agencies for its use. We also found the possibility to work with SKAN attribution and retargeting campaigns which were not so easy to find in the other supplier.

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Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.