Great Performance Tracking
February 01, 2022
Great Performance Tracking

Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Attribution
- Fraud Protection
- Deep Linking
Overall Satisfaction with AppsFlyer
Appsflyer is our current main tool for two main objectives. The first one is the attribution model for User Acquisition campaigns, and the second is the sharing of quality information related to the aforementioned campaigns. We use it to set the key values and objectives of each campaign and keep a good tracking of its performance in each media.
Pros
- Mobile attribution
- Fraud protection
- Scalability
Cons
- Web tracking
- Privacy
- Fraud protection
- Real time tracking
- Attribution application
- Scaled mobile app user acquisition by 3 times
- Increase in ROAS
- CPA improvement
To summarize, AppsFlyer has better end-to-end data processing and performance tracking. It also provides us with better integration for clients and their agencies for its use. We also found the possibility to work with SKAN attribution and retargeting campaigns which were not so easy to find in the other supplier.
Do you think AppsFlyer delivers good value for the price?
Yes
Are you happy with AppsFlyer's feature set?
Yes
Did AppsFlyer live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of AppsFlyer go as expected?
Yes
Would you buy AppsFlyer again?
Yes
Comments
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