App engagement made simple with AppsFlyer
May 03, 2022

App engagement made simple with AppsFlyer

Francis de Castro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketing Analytics Dashboard
  • Audiences
  • API

Overall Satisfaction with AppsFlyer

We use AppsFlyer, mainly, to send Push Notifications and in-app messages. From one dashboard, we're able to engage our members with announcements and promotions. We used to do this through SMS and Email. However, the database isn't always updated and we miss a lot of our members. For as long as the guest or members have our app, we can engage them. We can also create segments that allow us to target specific sectors of our base. This gives us the ability to tailor specific promotions to them to get the most engagement from them. The analytics are also fantastic at informing us on what works and what doesn't.
  • Sending of Push Notifications and In-app messages
  • Creation and management of segments for targeting
  • Analytics to let us know who engages and with what promotions
  • The UI needs to be improved as it can get confusing
  • The message editor isn't the most friendly in creating layouts
  • Resending messages sometimes requires recreating the whole layout again
  • Sending of In-app messages and Push Notifications
  • Segmentation and targeting
  • Analytics
  • Mobile app engagement is up
  • Foot traffic attributed to promotions pushed on the app is up
  • Casino patronage is up through information and promotions pushed from AppsFlyer

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Google Analytics, Google Workspace (formerly G Suite), TestFlight
Mobile app engagement is fantastic with AppsFlyer. If you had a promotion that you wanted to inform your app users, you can create specific messages for different segments. You can also send them at scheduled times to get the best engagement. After the campaign, you can get analytics on how the message was received by the users. You can see who opened, who unsubscribed, etc.