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AppsFlyer is a great tool for analytics
September 04, 2020

AppsFlyer is a great tool for analytics

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketing Analytics Dashboard

Overall Satisfaction with AppsFlyer

We use AppsFlyer to analyze the promotions and advertisements for our mobile applications. It is being used across our entire organization but specifically within marketing to better target and engage with our consumers. This application addresses the need to better understand what is effective in reaching our customers, what they are already doing to find our products, why they are more likely to install the apps, etc. We are also able to look at historical data to discover trends and patterns to better understand and create a strategy for the future.
  • Historical data.
  • Data visualization.
  • Track multiple products.
  • Filtering irrelevant data
  • Better demographic info
  • Clearer discrepancy between different mediums on visuals.
  • Positive understanding of the customer
  • Positive understanding of trends
  • Positive understanding of ad impacts
  • Google
  • Facebook
  • Apple
There was a learning curve with setting up this integration but once we were able to figure out the process it was very simple moving forward.
AppsFlyer is a fantastic application for Marketing and Analytics departments to look at historical data to discover trends and patterns. It is great to observe how customers are finding the products, which makes them more likely to interact, etc. Because it is so well equipped with a wide array of analytical tools, it is less equipped for individuals with fewer data analytics experience who are more searching for the basic tools.