AppsFlyer is a best-in-class MMP
September 04, 2020
AppsFlyer is a best-in-class MMP
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Attribution
- Marketing Analytics Dashboard
- Fraud Protection
- Deep Linking
- Audiences
- API
Overall Satisfaction with AppsFlyer
Appsflyer is used only in the marketing department to measure paid media across 3 apps. It addresses the business problem of app attribution, profitability measurement and reporting, fraud/brand safety protection, and consumer experience with deep linking.
Pros
- Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
- Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
- The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
Cons
- The AppsFlyer dashboard is rather basic and requires a lot of elbow grease to get to a productive output. It can, of course, be customized precisely to your needs, but at an incremental cost.
- Visibility into engagement and what engagement behaviors lead to purchase.
- Reporting beyond the install, on purchases. Resulting in more profitable campaigns.
- Visibility into install quality, with metrics like loyal user.
- Reporting API
This took a bit of time and work to get right, a few months longer than expected based on our team's bandwidth and the higher-than-expected LOE, but we got it done.
- Branch
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