AppsFlyer

As the UA manager, AppsFlyer is a crucial part of my day to day work. We use to track the performance of several channels and rely on the SSOT report to avoid discrepancies in the data. With the raw reports, we are able to track events on a granular level, such as keywords, and this has been very valuable to ASA campaigns.

• Big help with fraud prevention
• Help with deep linking for different marketing campaigns

It helps in insights for attribution for marketing and detailed analytics for user behaviors for retention and monetization.

• Detailed and data driven insights for user acquisition.
• User Retention and engagements.
• Integration challenges is the negative points.
• Cost factor for business is again a negative point.

Tenjin and TUNE

We use AppsFlyer, mainly, to send Push Notifications and in-app messages. From one dashboard, we're able to engage our members with announcements and promotions. We used to do this through SMS and Email. However, the database isn't always updated and we miss a lot of our members. For as long as the guest or members have our app, we can engage them. We can also create segments that allow us to target specific sectors of our base. This gives us the ability to tailor specific promotions to them to get the most engagement from them. The analytics are also fantastic at informing us on what works and what doesn't.

• Sending of In-app messages and Push Notifications
• Segmentation and targeting
• Analytics

• Mobile app engagement is up
• Foot traffic attributed to promotions pushed on the app is up
• Casino patronage is up through information and promotions pushed from AppsFlyer

Google Analytics, Google Workspace (formerly G Suite), TestFlight

• Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
• Allows us to stop spend on inventory that's not performing well to save money on those placements.
• Allows us to identify fraudulent inventory and get our money back from our traffic sources.

Adjust Attribution, Branch, Kochava and Singular

Adjust Attribution, Looker, Everflow

• 10% improvement in app retention, M1 (next month)
• 30% increase in DAU in last 1 year and 18% MAU increment in the same duration.
• Lower CAC as we were able to detect fraud traffic and penalized them accordingly.

TUNE (formerly HasOffers), Branch and Adjust Attribution

TUNE (formerly HasOffers), WebEngage, Google Marketing Platform (formerly DoubleClick)