Good MMP with many useful features
December 03, 2024

Good MMP with many useful features

Paula Helin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketing Analytics Dashboard
  • Attribution
  • Fraud Protection
  • Deep Linking
  • Audiences

Overall Satisfaction with AppsFlyer

As the UA manager, AppsFlyer is a crucial part of my day to day work. We use to track the performance of several channels and rely on the SSOT report to avoid discrepancies in the data. With the raw reports, we are able to track events on a granular level, such as keywords, and this has been very valuable to ASA campaigns.

Pros

  • Useful raw data reports
  • Partner integration
  • SSOT

Cons

  • Customer service
  • UI ease of use
  • Too short period for retroactive raw data reports
  • Big help with fraud prevention
  • Help with deep linking for different marketing campaigns
The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.

Do you think AppsFlyer delivers good value for the price?

Not sure

Are you happy with AppsFlyer's feature set?

Yes

Did AppsFlyer live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of AppsFlyer go as expected?

Yes

Would you buy AppsFlyer again?

Yes

Mobile App performance attribution across channels, fraud prevention, deep linking, any complex attribution needs (campaigns across many channels, many GEOS, etc.).

You probably don't need AppsFlyer if you are not running multi channel campaigns, if you have only very basic analytics needs, and if you have a limited budget (as AppsFlyer can be costly).

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