Appsflyer - Comprehensive Mobile Attribution and Marketing Analytics Powerhouse.
July 05, 2024

Appsflyer - Comprehensive Mobile Attribution and Marketing Analytics Powerhouse.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketing Analytics Dashboard
  • Deep Linking
  • Fraud Protection
  • Attribution

Overall Satisfaction with AppsFlyer

It helps in insights for attribution for marketing and detailed analytics for user behaviors for retention and monetization.

Pros

  • Attribution for user tracking platforms.
  • Reporting
  • Deep linking features of Appsflyer are useful.

Cons

  • Appsflyer SDK integration compatibility.
  • Appsflyer support.
  • Detailed and data driven insights for user acquisition.
  • User Retention and engagements.
  • Integration challenges is the negative points.
  • Cost factor for business is again a negative point.
Except for integration challenges, compatibility, and cost-effectiveness, I don't find anything lacking with AppsFlyer. So, 8/10 is the correct score as per our business requirements.
Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.

Do you think AppsFlyer delivers good value for the price?

No

Are you happy with AppsFlyer's feature set?

Yes

Did AppsFlyer live up to sales and marketing promises?

Yes

Did implementation of AppsFlyer go as expected?

No

Would you buy AppsFlyer again?

Yes

It is well-suited for mobile apps in the gaming and e-commerce industry. It is less appropriate for websites-only businesses and cost-effective businesses.

Comments

More Reviews of AppsFlyer