Financial Services Organization with a Complex Creative Development and Compliance Environment Strongly Recommends Aprimo PM and DAM
July 29, 2021
Financial Services Organization with a Complex Creative Development and Compliance Environment Strongly Recommends Aprimo PM and DAM

Score 9 out of 10
Vetted Review
Verified User
Software Version
On-Demand
Modules Used
- Campaign Management
- Marketing Operations
- DAM
Overall Satisfaction with Aprimo
The Marketing organization plus its key stakeholders throughout the Creative Development and Approvals process are handling all aspects of said processes through Aprimo; from Work Request Intake, Creative Dev, complex Approvals processes, and Assets/working files retention within the DAM. All of this used to happen across three different systems and primarily email. Previously there were no automated workflows, meaningful reports and a cumbersome dilemma pertaining to the retention of Assets and their respective approvals.
- Incredibly robust and secure DAM
- Automated workflows based on complex logic or business rules
- While enhancements to the UI have been made, there is still room for improvement in certain sections of the PM side
- Efficiency gains across Creative Development process and Approvals process
- Strengthening controls for Risk and Compliance
- Capturing richer metrics and reporting out on them
Do you think Aprimo delivers good value for the price?
Yes
Are you happy with Aprimo's feature set?
Yes
Did Aprimo live up to sales and marketing promises?
Yes
Did implementation of Aprimo go as expected?
No
Would you buy Aprimo again?
Yes