Aprimo DAM on SaaS - great value and user satisfaction
July 12, 2021

Aprimo DAM on SaaS - great value and user satisfaction

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Marketing Operations
  • Digital Asset Management

Overall Satisfaction with Aprimo

Communications uses Aprimo DAM as its media archive, Fundraising uses it for donor communication
  • Reliable
  • Easy to use
  • Constant updates
  • Listens to user requests
  • Easy to maintain
  • Solid customer service
  • Text document previews
  • Editorial possibilities to design entry pages
  • User satisfaction has gone up significantly
  • SaaS saves us a lot of costs
  • Fast delivery of assets to customers
  • Great sharing features
Reliable and trustworthy vendor!

Do you think Aprimo delivers good value for the price?


Are you happy with Aprimo's feature set?


Did Aprimo live up to sales and marketing promises?


Did implementation of Aprimo go as expected?


Would you buy Aprimo again?


It has greatly improved with the SaaS version, but there a few more small steps to go
Aprimo DAM is a fantastic DAM and Aprimo a reliable vendor. It's fast and scalable, easy to maintain, and most of all - Aprimo listens to their customers. In their Voice portal, customers can leave their wish lists and Aprimo has picked up so many of them. We migrated to their recent SaaS version and are exceptionally satisfied with the results. User satisfaction has gone up significantly.
We are now going to add the Brand portal functionality. Keep in mind that it's a great DAM, but not a CMS.

Using Aprimo

1800 - Fundraising, Communications, Product management, management - basically every function
1 - Business Analyst
Help desk manager
  • Fundraising communication
  • Global asset management and distribution
  • Donor communication via CDN
  • De-centralized content repository for member associations
We are simply very satisfied with the product and the business relationship

Evaluating Aprimo and Competitors

Yes - A homegrown sharepoint solution, totally outdated and not state of the art
  • Price
  • Product Features
  • Product Usability
The product features and the price played the biggest role and how the system fits into the existing system landscape

Aprimo Implementation

Nothing in particular
  • Third-party professional services
Book That In
Change management was minimal - The change was actually only going back to an out of the box system
  • Replacing some of the custom features with out of the box features

Aprimo Support

Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
24/7 support is included
Yes - Always

Using Aprimo

Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • The new user interface is beautiful and has great features
  • AI functionality
  • Updating the frontpage