Perspective from an admin 1 year in to Aprimo rollout
Updated March 18, 2015

Perspective from an admin 1 year in to Aprimo rollout

Michael Higgins | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Software Version

Aprimo Marketing Studio On-Demand

Modules Used

  • Marketing Operations

Overall Satisfaction with Teradata Marketing Studio

  • The strongest suit of the application is workflow management. As an admin, I am able to create workflows that will move a job along it's path automatically from open to closure.
  • The Job Starter portal allows the administrator to create forms that internal customers can use to request services. The design options for the forms are limited but the data is completely controlled by the admin so it is flexible
  • The tool uses a pretty standard SQL interface for reports. If you've done SQL you can do reports here and it does have a nice easy to use facility for auto-distribution
  • As an admin, it is not easy to use. Plan on a good 6 months in the tool before you get the hang of it, and a year before you approach expert level. The different objects you need to work with to build a flow are spread out in the system so it does take time and work to wrap your head around how everything fits together and to be able to easily envision how to build your workflow.
  • The UI is pretty bare bones. It doesn't turn on marketing users.
  • The support from Teradata is lacking. If you're an on-demand customer, Teradata is not invested in your success.
  • We now have better visibility into internal resource utilization.
  • We have realized a slight improvement in project cycle times for marketing requests.
  • We have better budget tracking at the project level.
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Consider availability of experienced admins in advance because you're basically teaching yourself. Consider if you can make do with the 'lighter' application which will be easier for admins and end users to do.

Using Teradata Marketing Studio

3 - Aprimo configuration; training; integration, communications, testing, business analysis

Using Teradata Marketing Studio

Complex UI. Poor oganization of objects. Online help resources are of little use.
Feel confident using
Unnecessarily complex
Difficult to use
Requires technical support
Not well integrated
Slow to learn
Lots to learn
  • Job starter request forms
  • Reports
  • Workflow admin
  • Review tasks and annotations
  • Anything on a Mac