TrustRadius
Aprimo Review 5 of 8
Aprimo Review: "Customer service not up to expectations"
https://www.trustradius.com/marketing-resource-managementAprimoUnspecified6.718101
Kishore Rachapudi profile photo
March 28, 2014

Aprimo Review: "Customer service not up to expectations"

Score 7 out of 101
Vetted Review
Verified User
Review Source

Software Version
Aprimo Marketing Studio (On-Premise)
Modules Used
Marketing Operations

Overall Satisfaction

Our program mission is to implement integrated, transparent and efficient sales & marketing activity planning & tracking:
This is done with the help of process shape up and an industry best practice MRM solution for feeding sales & marketing tracking
  • Enhanced Collaboration to support communication and execution
  • Streamlined data entry for ease of use
  • Greater visibility into Marketing initiatives
  • Rich visuals
  • Marketing Calendar
  • Aprimo Integration services
  • Aprimo Configuration Mover
  • More transparency on technical and funcitonal specifications
  • Very challenging to Adapt especially complex workflows
  • Ability to meet organisational changes that will reduce the ROI
Very challenging to adopt tothe product and customer service is not up to the expectations
Is product in compliance with your requirements? More detailed level of functional and non functional requirements.