Item: Audiense
Rating: 10
Author: Ángel González

Overall Satisfaction with Audiense

Use Cases and Deployment Scope

Traditionally we have been using Audiense to understand the Twitter accounts we work for. During the last year, we have discovered the power of Audiense insights to get powerful intelligence data for defining and monitoring social media strategies.

Pros and Cons

Pros

Identifying the Buyer Persona profiles.
Understanding the social narrative of our audiences.
Identifying how the audiences interact with brands and between them.

Cons

Double checking some reports before discussion.

Return on Investment

Putting in valuable social intelligence data.
Improvement of community quality.

Alternatives Considered

In addition to the accurate and vast information we gather with Audiense, I would like to highlight the service we always receive from them.

Key Insights

Do you think Audiense delivers good value for the price?

Yes

Are you happy with Audiense's feature set?

Yes

Did Audiense live up to sales and marketing promises?

Yes

Did implementation of Audiense go as expected?

Yes

Would you buy Audiense again?

Yes

Likelihood to Recommend

Social Media Listening & Intelligence as the mandatory base of any Social Media Marketing Strategy Competitive Intelligence

Comments

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Josie Durney
commented 3 years ago
Hi Ángel! Thank-you you for your review of Audiense, and for highlighting the personal service from our team! Audiense Insights is a powerful tool, using a lot of data to deliver the insights, however, we agree that interpreting the insights does require a human-touch! Please feel free to reach out to your account manager for any queries or support you have in understanding the data.

Best in class Social Listening & Intelligence tool with the personal service you have always desired

Software Version