Autodesk 3ds Max has come a long way since it was Discreet's 3D Studio MAX but it is still the same great program!

I began using 3ds Max when it was on Windows NT as 3D Studio MAX. I used to make 3d animations for web and advertising for a Graduate Program in Computer Animation & Graphics Design back in 2000. I use it today to help the Marketing Group at the University I work for to create 3D images for Print and Marketing Campaigns. I use it to create 3d animations and graphics for web sites and recruiting web spots and tv ads we run in local markets to attract students to new programs of study we have coming to the University. I also create ads for local evens for web and tv with it. The business problems it addresses are the need for flashy and snappy graphics and ads that attract attention and gain "word of mouth" on the ads to help drive the message we are trying to get out there, like an upcoming event, is on the horizon and you should get info NOW. We use it in tv ads to help get those prospective students who don't spend every second on their phone/internet. It works good for our needs.