Reliable Ratings & Reviews Platform!
July 20, 2022

Reliable Ratings & Reviews Platform!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Connections
  • Insights
  • Questions & Answers
  • Ratings & Reviews
  • Sampling

Overall Satisfaction with Bazaarvoice

We leveraged Bazaarvoice for their Ratings and Reviews platform, including the Connections product. These tools helped us integrate consumer reviews throughout our website as well as sync our reviews to participating e-commerce retail partners. Additionally, we utilized Bazaarvoice for their Sampling capabilities to collect product reviews for our products. We utilized each of these Bazaarvoice products across several of our brand websites. Both the ratings and Reviews and sampling programs allowed us to showcase the strong consumer affinity for our products and helped encourage brand loyalty.

Pros

  • Good out of the box product review widget design.
  • Good customer service and account support.
  • Syncing product reviews to other retailers.

Cons

  • Products come at a premium price.
  • Mismatched product SKUs between brands and retailers are not automatically identified which leads to some manual maintenance.
  • Some long lead times on sampling programs.
  • Ratings and reviews reporting setup
  • Syncing ratings and reviews either into your website from retailers that carry your brand, or syncing reviews from your site to retailer sites.
  • Auto categorization and filtering of incoming reviews
  • Increasing our product reviews on our product detail pages was an important part of improving our Google search engine rankings.
  • Being able to provide our key retailers with authentic reviews for our popular SKUs strengthened partnerships with our retailers.
  • Bazaarvoice has helped us get closer to our consumer by hearing their perspectives and being able to respond to their reviews.

Do you think Bazaarvoice delivers good value for the price?

Yes

Are you happy with Bazaarvoice's feature set?

Yes

Did Bazaarvoice live up to sales and marketing promises?

Yes

Did implementation of Bazaarvoice go as expected?

No

Would you buy Bazaarvoice again?

Yes

Bazaarvoice is overall a quite strong ratings and reviews platform. If you have a national brand and want to integrate ratings and reviews into your website, Bazaarvoice should be in your consideration set. If you have a small business or a tighter budget, you may find Bazaarvoice too robust or expensive of a platform. If your brand gets a lot of organic product reviews, Bazaarvoice will be a helpful tool to increase brand credibility and search engine rankings. If you need help getting consumers to review your products, Bazaarvoice offers sampling programs. These programs can get very pricy depending on how many SKUs you are looking for reviews on. Bazaarvoice also has a proprietary platform where they collect consumer reviews for many brands, and once you have the Bazaarvoice ratings and reviews platform, you may be able to purchase reviews of your products and have them sync to your website without having to run a sampling program.

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