Bazaarvoice

Well suited on websites and DTC touchpoints where you are dealing with brand responses. Social commerce module, even though I haven't used it, sounds promising and we will try at some point.

Bazaarvoice Platform can be used by manufacturers to respond to customer reviews either on their own website or on retail websites where their products are sold.

Bazaarvoice Conversations is well suited for almost any sized company looking to add reviews and a Q&A section to their website. They offer many solutions that can be customized through their thorough design and modification tools. For teams with internal development teams and a strong focus on specific interactions and appearance, it might be cheaper to go with a competitor with just and API integration depending on your needs.

BazaarVoice is great for us in terms of gaining plenty of reviews for our products as the purchase of lingerie can be tricky anyway, let alone purchasing online without being able to try the product on first. We really do see an effect on a product's conversion by whether it has good reviews/bad reviews/no reviews so customers really engage with them for us. Likewise having the curations aspect it gives further insight for the customer as to how the product may fit on them. We have also used UGC images in some of our emails and site content as they've been such good quality and the ability to tag product makes it easy for a customer to shop.

Any company that is serious about reviews and the veracity of content that's coming into their site should get Bazaarvoice Conversations immediately. There is no competition. BV hands down is the leader in this realm and is constantly improving capabilities. They acquire companies that will make great partners and this just increases the value they have to offer (AddStructure, Influenster, etc).