Consumer Ratings & Reviews Software

Best Consumer Ratings & Reviews Software include:

Yotpo and BirdEye.

Consumer Ratings & Reviews Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Consumer Ratings & Reviews Software Overview

What is Consumer Ratings and Reviews Software?

Consumer ratings and reviews software enables companies to collect and respond to customer feedback for their products or services. Some products in this category allow businesses to host reviews on their own website, while others perform online review moderation and management across other digital channels.


Products that do online review moderation on other digital channels typically aggregate customer feedback from across the web. This allows businesses to respond to negative or positive feedback and questions on different channels from one centralized location.


These types of tools can also be called review management, customer feedback, or product review software. This type of software is typically used by business-to-consumer (B2C) companies in the retail and ecommerce space. Technology review platforms are better suited for business-to-business (B2B) companies that sell business technology.


Consumer ratings and review solutions provide companies with a wide range of benefits, including the ability to:

  • collect ratings and reviews from customers to create valuable user-generated content (UGC)

  • use UGC to market and promote their products or brand

  • monitor and respond to ratings and reviews across digital channels for the purpose of reputation management

  • syndicate UGC and display it on their website to improve conversion rates

  • gather insights about customers’ experience with their product or services

  • improve the overall customer experience by providing them authentic user feedback

  • increase ranking in organic searches for their products, services, and brand

Reputation Management Software

Consumer ratings and review software is also closely related to online reputation management software, which focuses on monitoring all brand or product mentions across digital channels. While reviews are a big part of reputation and brand management—other things contribute to a business’s online presence.


Online reputation management software may allow companies to monitor reviews and respond to them, interact with customers on social channels, keep track of blog posts they’re mentioned in, etc.


Some of the products included in this category perform reputation management more broadly and have online review management capabilities at their core. Examples of these types of platforms include BirdEye, Podium, Bazaarvoice, and Yext.

Consumer Ratings and Reviews Software Features

Some consumer ratings and reviews software products may specialize more in one or two of the areas below. Here is the list of common features shared by many review management solutions:

Review Generation

  • Review invitation email campaigns

  • Automated review invites

  • Incentivized review offers (e.g. coupons, discounts, gift cards, etc)

  • Review hosting on your own website

  • Push reviews on your website to other retail channels

  • Review Q&A capabilities

  • Customized review questionnaires

  • Customer data privacy capabilities

Review Management

  • Review monitoring on third-party websites

  • Centralized dashboard for responding to reviews across websites

  • Daily/weekly review email or text alerts

  • Customizable review alerts (by rating, keywords, sentiment, etc)

  • Review ticketing

  • Review response templates

  • Auto-respond to reviews

  • Fraudulent review identification

  • Assign employees to respond to reviews

Review Amplification

  • Syndicate review content on category pages, product pages, and checkout pages

  • Integrations with popular third-party review, social media, email marketing, and ad platforms

  • Review sharing on social media platforms

  • Mobile application for review management

Review Analytics

  • Review reporting dashboard

  • Review sentiment analysis

  • Review categorization via tagging (e.g. by employee, department, sentiment, rating, etc.)

  • Access to competitive benchmarking

Consumer Ratings and Reviews Software Comparison

Software buyers should consider these key factors as they evaluate different products:


  1. Pricing is one of the biggest differentiators across products.This largely depends on the scale of the review management program your business plans on putting in place. For example, will you be reaching out to 100, 500, 1,00, or over 10,000 customers with review invitations? Some products are better suited for larger companies that have thousands of customers, while others are geared towards small businesses.

  2. Another key difference is between review generation management software and solutions that are larger, reputation management platforms. For example, Trustpilot is primarily an online review management solution, while the Bazaarvoice platform includes review management features along with content curation and cross-channel review engagement capabilities.

  3. There may also be variations in how different review platform vendors treat reviews themselves. For example, some online review platforms ‘own’ the review content that is being generated, while others facilitate the collection of reviews but do not own the reviews once they’re published on your business’s website. Certain vendors may also take extra precautions to make sure their reviews are verified and come from authentic consumers.


Start a consumer ratings and review software product comparison.

Pricing Information

Consumer ratings and review platforms vary in cost depending on a few different factors. The main factors that determine price include:

  • number of retail locations

  • number of brands you want to generate and manage customer reviews for

  • volume of review email invitations sent out per month

  • range of features needed


Some products are priced on a monthly subscription basis, starting as low as $100/month and rising to multiple hundreds of dollars per month. Other products have a yearly subscription fee per brand—yearly subscriptions typically cost hundreds or thousands of dollars. Most vendors will provide pricing information upon request.

Consumer Ratings & Reviews Products

(1-25 of 34) Sorted by Most Reviews

BirdEye
48 ratings
34 reviews
Top Rated
BirdEye is a set of online business reputation management tools focused on customer reviews and social media activity. It includes review monitoring, review generation, review marketing, customer surveys, social listening, social publishing, social engagement, social ticketing for customer support, …
Bazaarvoice Platform
47 ratings
23 reviews
The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can…
ReviewTrackers
28 ratings
22 reviews
ReviewTrackers is software that enables businesses to manage, analyze and collect reviews from customers. This solution provides a method for businesses to engage with their customers.
SmileBack
21 ratings
20 reviews
SmileBack is designed to enable helpdesks and IT support professionals to gather abundant, actionable feedback. Boasting a 42% average survey reply rate, the vendor states that businesses will get insights that attract and retain customers. SmileBack offers 1-on-1 demos, a free trial, and a 60-day …
Yotpo
30 ratings
16 reviews
Top Rated
Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experien…
Podium
18 ratings
12 reviews
Podium, formerly Repdrive, is a ratings and review management platform from the company of the same name in Provo, Utah.
PowerReviews
15 ratings
11 reviews
PowerReviews helps companies gather ratings and reviews from customers, build Q&A content, syndicate reviews across retailers and search engines, and measure results from these endeavors. The company also offers managed services to help businesses improve customer engagement. The company was founded…
Yext
14 ratings
7 reviews
Yext headquartered in New York supports many popular brands with listing data centralization and correction, consolidating business information with data quality control, geomapping, and other data reliability features for online search engines.
Reevoo
3 ratings
2 reviews
Revoo capabilities include: review engines, customer Q&A and custom user-generated content collection. The vendor says that: Millions of shoppers use Reevoo to make better buying decisions in their everyday lives. Hundreds of brands all over the world use the solution to get a better idea of w…
Stamped.io
4 ratings
2 reviews
Stamped.io is a consumer rating and review collection application supporting small businesses and enterprises with consumer correspondence and review forms, incentives for reviews, social sharing, reviews with photos, profanity filter, and other more advanced features. Stamped.io is free to individu…
ResellerRatings
6 ratings
2 reviews
ResellerRatings is an online ratings site where consumers submit ratings and reviews of online retailers, and online retailers participate to respond to reviewers and to gather reviews from their customers post-purchase. As of July 11, 2017, ResellerRatings.com had over 6.2 million user-submitted re…
Trustpilot
16 ratings
2 reviews
Trustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).
Reviews.io
2 ratings
1 reviews
Reviews.io is a consumer ratings & reviews platform. The vendor says their differentiation is outstanding customer service and affordable pricing with 0 long contracts. The vendor promises it doesn't just encourage trust, it embodies trust, with morals in all the right places. The vendor also pr…
Revinate
3 ratings
1 reviews
Revinate is a hotel reputation management tool, with email marketing tools, surveys for customer feedback (to drive reviews to Google and TripAdvisor), and a dashboard to monitor all online reviews and social media mentions.
AppFollow
2 ratings
1 reviews
AppFollow in Helsiki offers their software for app store optimization (ASO), as well as replying to app user reviews and ratings.
TurnTo
TurnTo offers a suite of UGC solutions for ecommerce. It has four components: Ratings & Reviews, Community Q&A, Checkout Comments, and Visual Reviews.
AppReviewDesk
AppReviewDesk is solution that is designed to help users get their apps noticed and reviewed. Users can earn points by reviewing other developer’s apps. This solution includes a tool that enables users to create their own app website.
Ask Inline
Ask Inline is designed to help teams create and automate customer feedback campaigns using in-app or email based NPS and CSAT surveys. This solution includes surveys, customer segmentation, feedback tagging, and automated categorization.
RepuGen
RepuGen is a healthcare reputation management software for medical groups, multi-location hospitals, urgent care centers and dental practices that is designed to help them in aggregating patient feedback and reviews, manage it from a dashboard and measure customer and employee satisfaction.According…
TrustYou
TrustYou is a reputation management tool for hotels, other destinations, and travel websites. It allows users to collect ratings and reviews from guests, display easy to read review summaries on their websites, and send personalized communications to guests via text (SMS), Facebook Messenger, and em…
Annex Cloud User Generated Content Cloud
Annex Cloud's User Generated Content Cloud helps companies collect more effective user generated content. The product includes a solicitation engine, A/B testing, inline SEO integration, reporting, and innovative sentiment analysis to unearth customer insights. The value proposition is to increase c…
Womply
Womply in San Francisco combines customer data management with reputation management via gathering and responding to customer ratings and reviews, with the goal of maximizing positive customer feedback and high ratings.
Survaider
Survaider is an online SaaS CEM platform which aims to let enterprises understand voice of customers and act on it, across all their business locations in real time.According to the vendor, Survaider applies machine learning and NLP techniques to let their customers unlock huge stores of unstructure…
Tagspire
Tagspire is a social commerce network comprised of organic curated user content blended with product reviews providing a means for users to gain a commission for their brand/product endorsement. Tagspire aims to create a seamless process facilitating consumer to consumer sales and rewards.

Frequently Asked Questions

What is online review management software?

Consumer ratings and reviews software helps businesses generate and host reviews and respond to customer feedback on their own website or across other digital channels. This software is designed for B2C businesses, especially those in the retail or ecommerce industry.

What are the best consumer ratings and review software?

The best online review platforms for consumers include:


To see more information about which products are better suited for different company sizes and learn more about additional review management solutions, visit the Consumer Ratings and Reviews category overview section.

What are the benefits of generating and managing online reviews for businesses?

Collecting authentic customer reviews and using them in your marketing and sales channels can have many positive outcomes for business. Key benefits include:

  • Collecting more user generated content
  • Improving website SEO and rankings for product/service pages
  • Monitoring and responding to reviews mentioning your brand across channels
  • Syndicating customer testimonial content on your website to increase conversion rates
  • Gathering insights about customer experience with your products or services
  • Improving the overall customer experience on your website

What’s the difference between reputation management software and consumer ratings and reviews software?

Though reputation management software enables companies to collect and manage online reviews, it includes additional capabilities related to monitoring and tracking a company’s online presence overall. For example, social listening, sharing brand-focused content, and responding to questions about your brand across digital channels. Consumer ratings and reviews software primarily focuses on generating and managing reviews.

How much do review management platforms cost?

Consumer ratings and reviews software typically costs between $100-$500 per month, but can vary depending on a few factors. Number of brands/products that need reviews, volume of review email invitations sent out, and range of features needed can all affect the subscription price. Certain vendors, like Bazaarvoice, may offer a yearly subscription rather than a monthly one.