Using Bigin for B2B sales to Farmers
September 04, 2025

Using Bigin for B2B sales to Farmers

Lauren Throup | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Premier

Overall Satisfaction with Bigin by Zoho CRM

Bigin has been so easy for us to set up and immediately start using as our CRM. We were able to easily import our exisitng contacts from the various different places where our records were stored, and combine them in one place with details like tags and effective categorisation to keep them organised.
We were able to follow up effectively with some existing leads, and have already started to move deals down our pipeline.

I cannot recommend Bigin highly enough - it is an ideal mix of customisability and ease of use.

Pros

  • Segmentation
  • Customisation
  • User Friendly

Cons

  • Email template structure
  • Form field customisation
  • Team collaboration
  • Leads follow up - POSITIVE
  • Customer contact - POSITIVE
  • Pipeline Organisation - POSITIVE
Bigin has really helped us with selling our monitoring services to our customers, which is primarily farmers in the UK. We often need to talk to customers before, during and after a sale, and Bigin helps us keep our contacts and leads organised as we track all these interactions. We recommend it very strongly.

Do you think Bigin by Zoho CRM delivers good value for the price?

Yes

Are you happy with Bigin by Zoho CRM's feature set?

Yes

Did Bigin by Zoho CRM live up to sales and marketing promises?

Yes

Did implementation of Bigin by Zoho CRM go as expected?

Yes

Would you buy Bigin by Zoho CRM again?

Yes

Bigin is ideal for small businesses and growing teams that rely on direct contact with their customers in their sales pipeline. Our business provides monitoring services to farmers, and we often need to speak with them over extended periods before, during, and after a sale. Bigin helps us track all of this activity - and I strongly recommend it to others in the same situation.

Bigin by Zoho CRM Feature Ratings

9.2
Customer data management / contact management
10
Workflow management
9
Opportunity management
9
Integration with email client (e.g., Outlook or Gmail)
9
Contract management
9
Interaction tracking
9
Customer Service & Support ()
Not Rated
9.0
Lead management
9
Email marketing
9
9.0
Task management
9
Reporting
9
9.0
Pipeline visualization
9
Customizable reports
9
10.0
Custom fields
10
10.0
Role-based user permissions
10
Single sign-on capability
10
10.0
Social data
10
Social engagement
10
10.0
Marketing automation
10
8.0
Mobile access
8

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