Best multi-touch attribution platform
April 04, 2019

Best multi-touch attribution platform

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketo Measure

Bizible is being used to gain a better understanding of all touchpoints that occur during the customer journey to see how those tie to the sales cycle. It is being used by the Marketing organization currently, but will be expanded out to additional departments over time. The business problem it addresses is to better understand what channels, content, and more have the most and least impact to company revenue.

Pros

  • Reporting
  • Transparency
  • Customer success/onboarding

Cons

  • More detail in Discover dashboard
  • Simplify report setup
  • More APIs
  • Channel ROI
  • Content ROI
  • Better journey mapping
Bizible is a much more robust platform than what we previously used. It has allowed us to get much more granular in seeing what drives the most and least ROI from a marketing standpoint. It does a fantastic job of pulling together online and offline channels to give a full picture of what leads to the ideal customer journey.
Bizible is fantastic for gaining an understanding of every touchpoint that takes place across the entire sales cycle. It helped us to expand from using a last-touch model to see what other channels and content had a large impact that helped drive a lead to become an opportunity.

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