TrustRadius: an HG Insights company

Ecomail

Score10 out of 10

5 Reviews and Ratings

What is Ecomail?

Ecomail is presented as a marketing platform for E-mailing, SMS, Facebook, Instagram and Messenger. It features:

- email builder to create email templates
- campaign editor
- Facebook push campaigns to non-active email audiences
- integration with Facebook custom audiences
- A/B testing for subject, sender name and content
- transactional emails
- flexible drag and drop automation builder
- discount coupons
- RSS product feeds for easy product injection to your emails
- RSS data feeds for personalized content

Media

Dashboard
Campaign report
Automation builder
Campaign wizard
Template editor
Contacts overview

1 / 6

Top Performing Features

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 8.3

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

    Category average: 8.5

  • Email Previews

    This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

    Category average: 9.5

Areas for Improvement

  • Spam Testing

    Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

    Category average: 8.7

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 7.5

  • Dashboards

    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

    Category average: 8

Extremely reliable and easy to use email marketing and automation tool for a reasonable price

Use Cases and Deployment Scope

We use Ecomail as a simpler and cheaper alternative to more expensive marketing automation and e-mailing platforms.

Pros

  • Email marketing
  • Email marketing automation
  • Implementation & user interface

Cons

  • Customer tracking
  • Banners & popups
  • Data analytics

Return on Investment

  • Great price compared to other solutions
  • Easy to learn to use
  • It works as described

Alternatives Considered

Bloomreach Commerce Experience Cloud, SALESmanago, SALESmanago Email marketing and ActiveCampaign

Other Software Used

Zapier, Bloomreach Commerce Experience Cloud, SALESmanago Email marketing

Usability