Adobe Media Optimizer Reviews

31 Ratings
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Score 7.9 out of 101

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Reviews (1-7 of 7)

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Score 7 out of 10
Vetted Review
Verified User
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We used Adobe Media Optimizer for a variety of different options, which is its core business problem that it addresses; having almost everything in one platform. We used it at first to push out content to a youtube channel as well as running various campaigns across social media and lots of other automation options that was granted to us from using Adobe Media Optimizer.
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
  • Adobe Media Optimizer has incredibly slow customer support, be prepared to spend at least a week waiting for a reply from them.
  • You will need lots of training from Adobe for Adobe Media Optimizer as this program is very complex and unfortunately after the training period ends it becomes much harder to get most things done without reaching out to Adobe.
  • Too many bugs and quirks, for instance, I had to open a different browser just to get Adobe Media Optimizer to work, I use Chrome and its supported everywhere else.
I would happily recommend Adobe Media Optimizer to a friend if they knew what they were getting into. This program has lots of potential and I could tell by how easy it is to set up multiple campaigns. However Adobe Media Optimizer is very hard to get into and has several bugs. Not only that but our budgets for campaigns while on Adobe Media Optimizer were always pushed to be higher than using other platforms like Google Shopping and Facebook.
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Benjamin Cornejo profile photo
August 07, 2018

Almost total handling

Score 7 out of 10
Vetted Review
Verified User
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Adobe Optimizer was implemented in the company almost a year ago after going through multiple bases / payroll done by a co-worker. Now and after starting its use we have seen that it is an excellent tool to manage campaigns and exposure in social networks, making all this simpler and more functional without having to spend hours and hours calculating and thinking about how to reduce expenses and increase profits.
  • It has multiple customized report templates.
  • It allows us to make personalized simulations based on number of clicks, impressions and expenses.
  • It has a great technical support that answers all the doubts quickly and clearly.
  • High price. Although it is very functional and you can improve profit margins the product itself is expensive.
  • It is complicated to use. You need a lot of time and dedication to learn how to use it.
If you are in the marketing sector, it is undoubtedly a great tool since it allows you to make decisions with greater information and great precision.
Read Benjamin Cornejo's full review
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Score 7 out of 10
Vetted Review
Verified User
Review Source
Adobe Media Optimizer is being used by my organization to ensure that our client's media spend is tracked in the best way possible and that their money is going to the right place at the right time in front of the right people. It has helped us to increase our profits as well as our competitive landscape.
  • This product is easy to learn.
  • This product is easy to implement into current business plans.
  • This product has more bells and whistles than most people who use this type of platform know what to do with on a daily basis.
  • The product is expensive.
  • The product sometimes has issues recognizing our users and remembering their profile information.
  • The product can be challenging when gathering specific reports.
Adobe Media Optimizer is suited for industries that need high levels of security. This is perfect for industries like pharmaceuticals and the marketing behind them.
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Tony Guarnaccia profile photo
Score 8 out of 10
Vetted Review
Verified User
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I first used Adobe Media Optimizer when I ran digital campaigns across thousands of automotive dealer accounts. I needed the ability to dynanically optimize campaigns based on various KPIs and aggregate data across different silos (by OEM or dealer group for example). The deep integration into Omniture was particularly useful.
  • Integration across other Adobe solutions like Omniture
  • Dynamically optimize based upon analytics KPIs
  • Aggregate data and report based on various segementations
  • At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.
Best solution for enterprises, brands and high volume retailers. Not suitable for smaller businesses or agencies.
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Jay Corcoran profile photo
Score 9 out of 10
Vetted Review
Verified User
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We use it to optimize the paid search and social campaigns of the clients we represent, mostly in the travel/hotel vertical. It not only allows us extremely granular reporting on aspects such as room nights booked, revenue, and percentage of bookings, but also allows us to focus our objectives on these goals and use the optimizing portion to more effectively use our paid budget to get the results we want in the most efficient way.
  • The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
  • The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
  • Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
  • Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
  • We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
  • The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Read Jay Corcoran's full review
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Score 4 out of 10
Vetted Review
Verified User
Review Source
Adobe Media Optimizer is being used by our marketing department to forecast and manage a mix advertisements across search engine marketing, online display, and social media channels.
  • Clear view of marketing campaigns performance across multiple channels.
  • Easier integration with other Adobe tools, as well as 3rd party tools, would be nice.
If you don't have a data science department to figure it out, Adobe Media Optimizer could be a good fit.
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Score 2 out of 10
Vetted Review
Verified User
Review Source
Adobe Media Optimizer was being used only by the Paid Search team, of whom I am a part of. As a person handling the paid search account for a website with over a million products, and over hundreds of categories, we used AMO to primarily help us handle our bids, especially with Product Listing Ads.
  • The ability to automate our bids was very useful, so that we wouldn't have to focus on it.
  • While it took awhile at first, the bid strategies worked to varying degrees of success. This allowed us to have different strategies based on the categories of our products and other factors.
  • The ability to create Text Ads based on your Data Feed (Advanced Campaign Management) was also super useful.
  • the UI was horrible and slow, and generally not very user friendly. Just trying to do something was a chore, because of the how bad the UI was.
  • Documentation and Support left a lot to be desired. Had a hard time finding out how to do something on our own, so we had to email our rep a LOT. Whatever little documentation they had, had very little information.
  • Very slow to react to budget changes. We would have budget cuts and budget increases, and while making changes in the UI, it seemed like it took a week for the changes to take affect. That can't happen in a fast moving industry like ours.
  • Implementation was a HUGE pain in the ass.
If your budget does NOT change often and is flexible, Adobe Media Optimizer will probably do its thing, and do it half-way decent. However, if you like to have a modicum of control over your campaign (especially in budget), even while having a media optimizer, automate your bids, then this might not be the best option.

Also, FYI, it was the last to market (of the major vendors we reviewed) to support the new Google Shopping.
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About Adobe Media Optimizer

Adobe Media Optimizer is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

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Adobe Media Optimizer Technical Details

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