Item: Bombora
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Bombora has helped us gather data on intents for our sales and marketing team. We get clean data for our Hubspot instance and can make sure we know who we are dealing with when sales get to connect with them. We were able to set up our ideal customer profile and parameters around the company size, intent topics, and geographic location.

Pros and Cons

Clean data.
Constant updates.
great hubspot integration.
Easy to implement.

Very expensive - needs better packages.
Not easily pausable.
Needs better latin america data.

Return on Investment

Increased sales contact success.
enables personalized messaging.
Marketing team has far more data points now for targeting.

Systems Integrated With

Hubspot

No problems, works great! Supports native fields!

Company Surge® Intent Data

The intent data has been great, with the need for a few corrections.

Alternatives Considered

Clearbit

Bombora has a far lower expense for the service, despite the quality of data. It is a big enough gap to be a major factor in deciding which product to use, for still excellent quality data in comparison to Clearbit. It is also much easier to integrate with our services.

Key Insights

Do you think Bombora delivers good value for the price?

Yes

Are you happy with Bombora's feature set?

Yes

Did Bombora live up to sales and marketing promises?

Yes

Did implementation of Bombora go as expected?

Yes

Would you buy Bombora again?

Yes

Likelihood to Recommend

Weekly updates are a great lifesaver! If you use Hubspot, I can not recommend this highly enough for ease of use. The only area I do not like is that it needs to provide proper context for the keyword term that is being searched in order to better understand what is actually happening.

Bombora -- great intent data for your marketing and sales teams!

Overall Satisfaction with Bombora