Brandwatch is an excellent platform / tool investment
Updated April 08, 2015

Brandwatch is an excellent platform / tool investment

Marshall Sponder | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Brandwatch

I have my students working with internship projects this semester and it is an excellent platform for monitoring online reputation and story amplification. Brandwatch also implemented various roles and permission with make it easier to control access and mention usage. The issues that Brandwatch addresses is how to make sense of what is being said online about the subject of an analysis - Brandwatch's superior text categorization and tagging tools (which I compare with a Cuisinart) make it an excellent platform to invest in reusable queries revolving around industry and use case monitoring.
  • Finding conversations and tagging, categories and rulesets
  • Connecting Social Media Monitoring to SEO via API access to MOZrank, Compete, and providing social impact scores on each piece of content.
  • Demographic profiling via Twitter, can do some interesting comparisons on the fly which might be hard to do with several of its competitor platforms.
  • Theme surfacing via Text Analytics is something that is better with Brandwatch than most of the other platforms I have worked with, when it is offered, at all.
  • Brandwatch now monitors Facebook and Twitter owned media - this is more than most platforms Brandwatch is competing with does.
  • Maybe its just the server my instance is running on, but query execution is slower than ideal
  • I want to set more than 10 influencers to show up in the Author dashboard, but aren't quite sure how to do that, if it's possible.
  • The Geolocation features Brandwatch introduced a few years ago are helpful, and it would be nice if they extended it to their output, not just the input, currently they just show regional data for the most part, not city or lat/long coordinates.
  • Brandwatch ought to develop a mobile app, just like Google Analytics and Radian6 has.
  • Since I'm using it lately in an educational context, I would say, excellent ROI.
I think Brandwatch is best of breed of the online text analytics tools currently on the market.
10 - students
Well, there's nothing specifically bad to say about Brandwatch - its all good. What I have mentioned in my speaking engagements and teaching is that text analytics tools that are best on keywords have strengths and some obvious weaknesses. One of the issues with all tools that use keywords for social media monitoring is that people often don't use the keywords we are monitoring for, using others, or no keywords at all.

Brandwatch Implementation

Love the platform!