Brandwatch Monitoring - 10/10 [Music Industry]
November 19, 2014

Brandwatch Monitoring - 10/10 [Music Industry]

Tim Grimes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise/Q

Overall Satisfaction with Brandwatch

Defected Records currently uses Brandwatch to track all social mentions for both brands and music releases. Also allows us to track and monitor our key social channels in one dashboard.
  • Easy to manage dashboard
  • Query builder one of the best around
  • Social post scheduler would be useful
  • Allowed us to understand key single/album reach and sales
  • Understand which music releases resonated the most with our community
  • Sysomos Heartbeat,Radian6
Dashboard and query builder are much easier to use than other competitors.
3 - Marketing/Sales/PR
Brandwatch is best used to understand the mentions/reach of specific campaigns.